Afrikaans is regarded as a peripheral language in the global polysystem of language, as well as a minority language in terms of the proportion of South Africa’s people who speak this language. In order to expand the market for Afrikaans trade books and to position Afrikaans literature internationally, there needs to be more visibility and resourcing, translation rights need to be sold, and South African publishing to be positively rebranded. This article explores the challenges and opportunities of Afrikaans publishing, applies (...) polysystems theory as a theoretical framework, undertakes a comprehensive literature review, and discusses findings from interviews with trade publishers and observations at the Frankfurt Book Fair. (shrink)