The theoretical understanding of e-commerce has received much attention over the years; however, relatively little focus has been directed towards e-commerce ethics, especially the SMEs B2B e-ecommerce aspect. Therefore, the purpose of this paper is to develop and empirically test a framework that explains the impact of SMEs B2B e-commerce ethics on buyer repurchase intentions and loyalty. Using SEM to analyse the data collected from a sample of SME e-commerce firms in Egypt, the results indicate that (...) buyers’ perceptions of supplier ethics construct is composed of six dimensions and strongly predictive of online buyer repurchase intentions and loyalty. Furthermore, our results also show that reliability/fulfilment and non-deception are the most effective relationship-building dimensions. In addition, relationship quality has a positive effect on buyer repurchase intentions and loyalty. The results offer important implications for B2B e-commerce and are likely to stimulate further research in the area of relationship marketing. (shrink)

E-commerce sites have been doing profitable business since their induction in high-speed and secured networks. Moreover, they continue to influence consumers through various methods. One of the most effective methods is the e-commerce review rating system, in which consumers provide review ratings for the products used. However, almost all e-commerce review rating systems are unable to provide cumulative review ratings. Furthermore, review ratings are influenced by positive and negative malicious feedback ratings, collectively called false reviews. In this (...) paper, we proposed an e-commerce review system framework developed using the cumulative sum method to detect and remove malicious review ratings. (shrink)

Introduction: Over the last few years, Argentine consumer behaviour has undergone a significant change driven by technological advances and the COVID-19 pandemic. The growth in smartphone use and high level of connectivity have positioned Argentina as one of the most digitised countries, which has directly affected consumer habits. Development: A large part of the population began to research and purchase online, increasing the volume and frequency of digital transactions. In 2020, more than one million Argentines made their first online purchase, (...) and e-commerce sales grew by 124%. The most favoured sectors were technology, food and household goods. In addition, it was noted that 91% of Argentine consumers were influenced by pre-purchase searches. In this new ecosystem, concepts such as the ‘Zero Moment of Truth’ (ZMOT) became relevant, as users began their purchasing process with digital research. At the same time, Artificial Intelligence began to play a key role in personalising experiences, improving customer service, streamlining processes and strengthening digital marketing strategies. Conclusion: Argentine digital consumers established themselves as active, informed and demanding players. Against this backdrop, companies that adopted technologies such as AI, automation and UX were better positioned in the market. This change forced brands to rethink their business models and focus on the user experience as a strategic axis. (shrink)

Given the rapid growth and emerging trend of e-commerce have changed consumer preferences to buy online, this study analyzes the current Indian legal framework that protects online consumers’ interests. A thorough analysis of the two newly enacted laws, i.e., the Consumer Protection Act, 2019 and Consumer Protection Rules, 2020 and literature review support analysis of 290 online consumers answering the research questions and achieving research objectives. The significant findings are that a secure and reliable system is essential for e-business (...) firms to work successfully; cash on delivery is the priority option for online shopping; website information and effective customer care services build a customer's trust. The new regulations are arguably strong enough to protect and safeguard online consumers' rights and boost India’s e-commerce growth. Besides factors such as security, privacy, warranty, customer service, and website information, laws governing consumer rights protection in e-commerce influence customers’ trust. Growing e-commerce looks promising with a robust legal framework and consumer protection measures. The findings contribute to the body of knowledge on e-commerce and consumer rights protection by elucidating the key factors that affect customer trust and loyalty and offering an informative perspective on e-consumer protection in the Indian context with broader implications. (shrink)

In this paper, we look at the new frontier of e-commerce, the ethical challenges it is facing and discuss some of the problems encountered and some of the solutions that are evolving. The areas of concern include the impact on other businesses, investors and consumers. Problems regarding financial reporting, intellectual property and privacy are discussed.

In order to analyze e-commerce from the perspective of theories of the philosophy of technology, first the characteristics of e-commerce are examined and then analyzed from the viewpoint of the philosophy of technology. In the first section of the article, topics such as definitions and models of e-commerce, electronic contracts, electronic payments, and electronic customs are investigated. In the second section, topics including the technology of e-commerce, requirements of e-commerce, ethics and e-commerce, identity and (...) e-commerce, virtual reality of e-commerce, and the power of aggregation in e-commerce are analyzed. (shrink)

The dominant position of e-commerce is especially being articulated in the retailing industry once again due to several constraints that the world faces in the COVID-19 pandemic era. In this regard, this study explores the significant role of trust transfer and the moderating effect of consumers’ neurotic traits in the framework of trust-satisfaction-repurchase intention in the e-commerce context based on a survey with 406 Korean e-commerce consumers. Moreover, a prediction-oriented segmentation technique combined with structural equation models was (...) utilized to reveal consumers’ probable hidden heterogeneous characteristics. The outcomes of the global model SEM analysis indicate that offline-online trust transference occurs in e-commerce, and the conveyed trust significantly influences satisfaction and consumers’ repeat purchase intention through satisfaction. Neuroticism also has significant positive effects on trust transfer in the global model. However, results in three subgroups generated by POS show heterogeneous characteristics that considerably differed from the global model test results. The implications from this study will be beneficial to field practitioners in the e-commerce industry in addressing the importance of trust transfer, negative neurotic traits as well as heterogeneous aspects of consumers. (shrink)

Since the twentieth century, it has been an era of rapid development of information technology; the scale of data is almost the growth rate of the blowout type; no matter what it is, a large number of enterprises or departments are increasing a large number of cost data. However, the current cost management model still remains in the traditional management method and lacks a smarter big data analysis method. In addition, there is a lot of research on big data applications, (...) and there are few e-commerce supply chains. Therefore, the research purpose of this study is to use big data technology to explore a series of practical operation methods for supply chain Cultural Communication Enterprises and summarize the operation mode of building SCC control by using big data technology. In terms of research methods, this study combined bibliographic review and empirical analysis, explored cost-based mobile e-commerce cost control related to big data information, used smart and digital analysis methods to thoroughly analyze CCE business issues from internal and external supply chains, established an e-commerce business supply chain cost control model based on big data technology and elaborated cost control procedures and measures. Finally, it summarized the research results and drew conclusions to provide a theoretical basis for promoting enterprises products products to reduce supply chain costs. The research in this study has achieved a breakthrough in the cost management and control of EE; it provides empirical guidance and theoretical reference for EE to adopt big data technology for cost command of supply chain, could help EE to reduce cost of supply chain management to gain higher profit margins, and promote e-commerce industry as a whole to the next level eventually. This study concluded that the use of big data technology for cost command can solve a series of problems effectively, such as the lack of systematic analysis of cost, the lack of contractual partners, the serious waste of sales links, and the policy errors of logistics links, and continuously improve the enterprise management level and the decline of comprehensive cost. The application mode of supply chain CCE enterprises using big data technology constructed in this study has universal applicability. (shrink)

Based on the problem of e-commerce logistics and distribution network optimization, this paper summarizes the solution ideas and solutions proposed by domestic and foreign scholars and designs a method to optimize the B2C e-commerce logistics and distribution network by taking into account the special traffic conditions in the city. The logistics network optimization model is established and solved by combining various methods. Taking into account the new target requirements constantly proposed in the modern logistics environment, the vehicle path (...) problem under the generalized objective function is studied, and the multidimensional impact maximization problem in this type of problem is proposed and modeled. The problem follows from the path planning for emergency material delivery. Given locations, roads, and multiple classes of supplies in a map, each road allows vehicles to deliver each class of supplies with a certain probability. The goal of the problem is how to select a finite number of locations in the map as centers of supplies so that the number of locations that can be effectively covered by vehicle paths from them is maximized with the desired probability. For the first time, we used a hybrid genetic algorithm to optimize the e-commerce logistics path, and the optimized results are more reasonable than other algorithms. (shrink)

Non-business e-commerce adoption refers to the use of e-commerce by not-for profit organizations such as religious organizations, government agencies and academic institutions to reduce their expenses or to improve their operations and customer service. Being a new research niche in the field of e-commerce, non-business e-commerce has received very little or no research attention. This has resulted in a very poor understanding of this niche, especially with regards to its adoption facilitators and inhibitors. Based on this (...) impetus, a field survey of Malaysian Universities was conducted to determine the key factors that facilitate non-business EC adoption as well as the role of gender differential. A comprehensive list of potential facilitators for the strategic use of information technology was derived from extant research reports and used to collect data from five public universities in Malaysia. The data were factor-analysed to determine the key underlying dimensions of facilitators. On the basis of the resulting five dimensions namely, relative advantage orientation, network orientation, information efficiency orientation, innovativeness orientation and competitiveness orientation, regression analysis was done to determine the impact of the five dimensions on adoption. Dummy variable was created for gender and applied in the regression analysis in order to estimate the moderation effect of sex typing on the relationship between the resulting dimensions and adoption. Implications of the findings are discussed. (shrink)

In the context of globalization and the rise of China's economic and cultural influence, cross-border e-commerce Live-streaming has become a crucial medium for introducing Chinese products to international audiences. This paper aims to investigate the linguistic aspects of these Live-streaming using Speech Act Theory. An experiment was conducted to test the feasibility of applying Speech Act Theory to short video e-commerce live webcasts. The study collected web data on pragmatics and analyzed Chinese-English live stream snippets to compare the (...) use of idioms in both languages. The findings suggest that short video e-commerce livestreaming can effectively be integrated with Speech Act Theory. Foreign Live-streaming can promote Chinese culture, boost national pride and cultural self-confidence, and enhance the oral skills of e-commerce training institutions. The study highlights the importance of linguistic scrutiny in cross-border e-commerce Live-streaming. By fostering a friendly, interactive Live-streaming atmosphere tailored for the target language, the international reach of domestic short video live streams can be increased, showcasing "Made in China" from foreign perspectives. (shrink)

Der Rolle von Wahrheit im Wirtschaftsleben kann man sich auf eine Vielzahl von Wegen nähern. Und jeder Weg zeigt, dass es die eine, durchgängige Rolle der Wahrheit auch hier nicht gibt. Jeder Einstieg beleuchtet auf je eigene Weise ihre Bedeutung.

The speed and degree to which e-commerce is infiltrating the very fabric of our society, faster and more pervasively than any other entity in history, makes an examination of its ethical dimensions critical. Though ethical lag has heretofore hindered ourexplorations of e-commerce ethics, it is now time to identify and confront them. In this paper we define e-commerce and describe thecharacteristics that set it apart from traditional brick and-mortar business. We then examine the ethical foundation of e- (...) class='Hi'>commerce, focusing on the question, “Is there a special e-commerce ethics?” Our answer is “no.” We support our answer by showing that the current issues in e-commerce ethics and brick-and-mortar business are fundamentally the same, but that e-commerce issues have different manifestations and scope. We then demonstrate that ethical principles and rules in e-commerce and brick-and-mortar business are fundamentally the same, but have different manifestations at the most specific level. We elucidate this point by discussing the use of personal information and the opt-in, opt-out debate. We conclude with a call for research on trust, a key value in the success of e-commerce. (shrink)

As founder of modern political economics and prominent theorist of the commercial society, Adam Smith’s importance is universally recognized. Little, however, has been done so far to develop Adam Smith’s virtue ethics in the context of modern business, characterized by digitalization. This article aims to rediscover Adam Smith’s virtue of prudence and its relevance for the “e-commercial society”: It presents a framework that considers the central place of prudence in the relationship between a prosperous e-commercial system and societal flourishing. In (...) Smith’s view of the commercial society, prudence enables people to develop habits of character related to industriousness, genuineness, spirit of sacrifice, and self-command, which help in the conduct of a prosperous business activity. This article translates Smith’s virtue of prudence into a language typical of consumers in the current e-commerce scenario, considering their development as persons and the contribution of their activities to the good of society. (shrink)

China’s E-commerce market is very active. Despite the impact of COVID-19, the market has ushered in major development opportunities. Alongside, the level of intellectual property protection in China is constantly improving. However, there are relatively few studies on intellectual property protection in the field of E-commerce. This study introduces the theory of social cogovernance and explores the construction of China’s E-commerce intellectual property protection system with the participation of collective organizations. Evolutionary game method is applied to model (...) construction. Through numerical simulation, the study analyzes the evolution of E-commerce platform and collective organization strategic choice. The results depict that improving the open space provided by E-commerce platforms for collective organizations and strengthening their public service capabilities can promote the construction of social cogovernance systems. The establishment of reasonable reward and punishment mechanisms can increase cooperation enthusiasm. We also discuss the theoretical and practical implications for governments, E-commerce platforms, and collective organizations, to improve the level of intellectual property protection in E-commerce. This study can provide suggestions for China’s E-commerce intellectual property protection, improve the overall level of intellectual property protection in China, and provide a reference for global E-commerce intellectual property protection. (shrink)

The use of e-commerce has exploded due to the impact of COVID-19. People with no experience in e-commerce prior to the COVID-19 pandemic began online shopping for their safety following the pandemic outbreak. As such, these newly joined customers have played a vital role in the rapid development of e-commerce. Maintaining these customers and increasing their repurchase intention is a core issue for e-commerce platform companies. Thus, using new e-commerce users as the participants, this study (...) investigated the structural relationship between brand experience, brand emotional factors, brand loyalty, and repurchase intention with brand love as the mediator. Research on the multidimensional brand experience from Chinese customers’ perspective is still lacking, and our study attempts to fill this gap. A structured questionnaire and hypotheses were designed based on studies and survey of 310 respondents from China in this study. The study results show that, first, the four dimensions of brand experience have a significant positive correlation with brand emotion, with brand cognitive experience having the greatest impact on consumer brand emotion. Second, the influence of brand emotion on brand loyalty is positive and significant, and brand attachment has a stronger influence than brand love on brand loyalty. In addition, brand loyalty has a positive effect on repurchase intention. Finally, brand love plays a mediating role on the relationship between brand attachment and brand loyalty. To enhance customers’ brand attachment and love for e-commerce platforms, companies must enhance customers’ interest and curiosity in their products. And companies will improve their services to customers by introducing artificial intelligence algorithms to increase customers’ repurchase intention, which will ultimately increasing their profitability. This study contributes to the development of e-commerce platform companies. (shrink)

This research aims at establishing the impact of information and communication technologies (ICT) on e-commerce development of industrial enterprises by means of economic and mathematical modelling. The goal was achieved using the following methods: theoretical generalization, analysis and synthesis (to critically analyse the scientific approaches of scientists regarding the expediency of using mathematical models in the context of enterprises’ e-commerce development), target, comparison and grouping (to reveal innovative methodological approach to assessing ICT impact on e-commerce development of (...) industrial enterprises), tabular, analytical and integral method (for summarizing the analysis results of enterprises readiness to implement ICT, ICT use in the activities of industrial enterprises of Ukraine and the analysis of e-commerce development), mathematical modelling (to build a regression model determining impact of changes in ICT use on the market share occupied by industrial enterprises), generalization (to determine promising directions of e-commerce developing of industrial enterprises). The implementation of a comprehensive approach to understanding the importance of ICT influence on e-commerce development of industrial enterprises will ensure acceleration of the digitalization of business processes, will contribute to the speed increase of enterprises response to customer requests, and increase the market share occupied by enterprises. A new vision of directions for developing e-commerce of industrial enterprises is suggested, which are determined by the need for enterprise rebranding, the development of e-commerce tools and technologies, the importance of outsourcing service automation and promotion of subscription trade. ICT is considered as integration factor that determines prospects for e-commerce development of industrial enterprises and contributes to increasing efficiency of online business management. Research results demonstrate that the use of economic and mathematical modelling is an important tool for assessing ICT impact, and its absence can negatively affect the accuracy and validity of online business management. (shrink)

Purpose Data privacy is a crucial issue in e-commerce because it directly influences consumer trust and regulatory compliance. This study aims to investigate the status of privacy practices on Saudi e-commerce websites before the enforcement of the Personal Data Protection Law (PDPL), focusing on transparency, consent and discrepancies between Arabic and English privacy policies. Design/methodology/approach The research examined privacy policies from 17 Saudi e-commerce websites using qualitative text analysis. Policies were evaluated for clarity, consent mechanisms, notification practices (...) and data disposal provisions, with special attention to differences between Arabic and English versions. Findings The results show that 70% of policies did not provide consumers with clear choices about sharing data, and 65% used ambiguous language when explaining data collection. In addition, 40% of the websites had discrepancies between Arabic and English policies, with English versions generally clearer and better aligned with regulatory requirements. Many websites lacked strong mechanisms for notification, consent and data disposal. Research limitations/implications This research paper is restricted to the content analysis of privacy policies as publicly stated by 17 Saudi e-commerce websites. While the selection process was rigorous, the sample size inherently limits the generalizability of the findings. It, nevertheless, does not appraise actual implementation or enforcement of these privacy policies in actual sense, i.e. the working practices. Therefore, the findings may not be fully reflective of how privacy protection is applied and followed by these enterprises. Future research must comprise empirical data, user experience, compliance auditing or organizational behavior, to evaluate the efficacy and realistic observation of privacy regulations. Practical implications Businesses should strengthen privacy policies, ensure consistency across languages, and adopt transparent consent and disposal mechanisms. Regulators can use these findings to refine PDPL enforcement. Social implications Discrepancies between Arabic and English policies create exclusion risks for Arabic-speaking users, weakening trust. Improving inclusivity and transparency can enhance digital trust and consumer empowerment. Originality/value To the best of the authors’ knowledge, this study provides a unique baseline assessment of Saudi e-commerce privacy practices and is the first to systematically compare Arabic and English policies, offering valuable insights for regulators and businesses in emerging digital markets. (shrink)

This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accuracy, and timeliness of commodity distribution and other factors of e-commerce B are discussed through questionnaire survey. Then, according to customers’ opinions about “e-commerce B’s distribution and professional aspects that need to be improved,” the (...) research is conducted. Finally, the direction of follow-up optimization is proposed from four different perspectives of multiple consumption psychology. The research results show that more than 89% of the surveyed customers believe that e-commerce B does a good job in terms of commodity quality, accuracy, and timeliness of commodity distribution, and has a high level of logistics service. However, 26.34% of customers hope that e-commerce B can strengthen the protection of personal privacy, 24.97% hope that the platform can add “delay insurance” for goods, and 39.54% hope that the logistics information of purchased goods can be updated in real time. Therefore, e-commerce B needs to be optimized and improved continuously in the future development. Therefore, research on the optimization of logistics service quality of e-commerce is performed under multiple consumption psychology, which provides certain help for the rapid development of subsequent e-commerce. (shrink)

Based on the Internet of Things technology, this paper proposes building a cross-border e-commerce logistics supervision system and determines the evaluation index system from the overall framework design of the system, supply chain supervision process optimization, risk supervision optimization, and system order degree optimization. First of all, the framework adopts the national certification center to supervise the logistics service platform and logistics service platform to supervise the logistics participants of the secondary supervision system. Then, functions such as swarm intelligence (...) contract, legal anonymous identity authentication, intelligent transaction matching, abnormal data analysis and detection, privacy protection, and traceability are realized under the framework of the supervision system. Then, the security analysis and transaction supervision component software are used to verify the security, control, and operating efficiency of the transaction supervision framework. Finally, in a real crowd sourcing logistics enterprise platform to run on the software component, the actual measurement, the measured results show that the proposed cross-border supervision system is safe and controllable, and electronic business logistics protects users and data privacy, prevents forgery and fraud, and realizes the user behavior and user data in addition to auditability and traceability. (shrink)

This paper mainly analyzes the current situation of e-commerce in domestic SMEs and points out that there are limited initial investment and difficulty in financing in China’s SMEs; e-commerce control is not scientific; e-commerce personnel of SMEs are not of high quality, in the case of improper setting of the e-commerce sector and shortage of talents, rigid management model, and outdated management concepts. By using the loss function and the value chain management theory of the deep (...) learning in the stationary wavelet domain residual learning model, the e-commerce model of SMEs is newly constructed, and the e-commerce department as the core department of the enterprise is proposed. By training the optimal parameters of the deep residual network and comparing the results with other models, the method of this paper has a good effect against the sample. The original loss function based on the residual learning model deep learning is modified to solve the original model fuzzy problem, which improves the effect and has good robustness. Finally, based on the wavelet residual depth residual evaluation method, this paper evaluates the application effect of this model and proposes relevant suggestions for improving this model, including rationalizing and perfecting the external value chain coordination mechanism, establishing the e-commerce value chain sharing center, and promoting integration of e-commerce business, strengthening measures and recommendations in various aspects of e-commerce information construction. At last, taking the business activities of a company as an example, applying the theory described in this paper to specific practice proves the feasibility and practical value of the theory. (shrink)

The widespread use of Internet technology has changed people’s traditional life mode and created a new market transaction mode, namely, e-commerce platform. The Internet of Things can carry out real-time monitoring and management of any product in e-commerce and not only can realize information sharing in commercial activities but also can play a greater role in the protection of personal and enterprise information security. In this context, the efficiency and low cost of information flow, cash flow, logistics, and (...) human resources among enterprises are particularly important. The Internet of Things technology is a means to effectively improve and optimize the operation mode of the supply chain. This paper analyzes the status of traditional supply chain management, which discusses the development of a supply chain management based on the Internet of Things technology. Finally, this paper analyzes how to realize the optimization strategy of e-commerce supply chain management based on the Internet of Things technology, which provides strong support for the informatization of e-commerce supply chain management. Through the application of the Internet of Things technology, small- and medium-sized enterprises can optimize the workflow and circulation links of the e-commerce supply chain management, enhance the matching level of product value and information transmission, improve the supply chain operation mechanism, and increase economic benefits. (shrink)

PurposeE-commerce companies use dark patterns to manipulate customer decisions to survive in the crowded online market and make profit. Although some online customers are aware of the dark patterns, they cannot overcome such manipulations. Therefore, the purpose of this study is to identify and model the barriers to overcoming dark patterns using total interpretive structural modeling (TISM).Design/methodology/approachBarriers to overcoming dark patterns were identified from the extant literature and were validated by a panel of 18 domain experts. In the modeling (...) phase, TISM technique was used to identify the relationships between the barriers and assign priority to the barriers. Finally, the barriers were plotted and classified into three categories.FindingsUser unawareness, trust in brands and normalization of aggressive marketing were found to be the highest priority barriers. Whereas, designer bias, user fatigue, short-term user benefits and design complexity were identified as the most challenging barriers because they have least dependence over the other barriers.Research limitations/implicationsBecause TISM results are based on the opinion of domain experts, other statistical techniques could be applied for validation.Practical implicationsThis study would educate online customers, while assisting online user communities and regulatory bodies to devise strategies to overcome dark patterns. Additionally, business managers could use the study’s findings to encourage designers to embrace ethical design methods as a competitive advantage.Originality/valueThis study contributes to the research as it is first of its kind to examine the link between dark pattern barriers. (shrink)

This study investigates how e-business capabilities and digital marketing strategies jointly influence business performance in the e-commerce industry, which has experienced unprecedented growth driven by technological advancements and changing consumer behavior. E-business capabilities encompass the use of technology and digital infrastructure, while digital marketing strategies are employed to attract and retain online customers. The study examines the effect of e-business capabilities through digital marketing strategies on the customer satisfaction and loyalty of UAE e-commerce industry. The research is descriptive (...) and explanatory, and uses a structured 5-scale Likert questionnaire to collect data from the HR managers of 135 e-commerce companies based in UAE. The statistical analysis is performed using structural equation modeling. The findings highlight the significant relationship of the study variables. Consequently, the results of this study provide valuable insights for e-commerce businesses, elucidating the need to invest in robust e-business capabilities to support effective digital marketing efforts. Additionally, the research underscores the significance of tailoring digital marketing strategies to align with specific business objectives and customer segments. The study also contributes to the literature on digital transformation, by demonstrating how e-business capabilities and digital marketing strategies can enable e-commerce firms to adapt and thrive in the dynamic and competitive digital environment. (shrink)

Purpose This study aims to explore the impact of Own, Others and Outer influences (O3) on green purchasing behaviour in e-commerce. The study uses the O ZONE model and Stimulus–Organism–Behaviour–Consequence (SOBC) framework to analyse the impact of green intentions, green product awareness and green self-efficacy. Design/methodology/approach This study collected data from 405 respondents through a self-administered questionnaire and analysed the data via partial least squares structural equation modelling and necessary condition analysis using the software SmartPLS. Findings The findings indicate (...) that O3 factors significantly affect green product awareness among consumers, with “Own” having no impact in ecommerce. Furthermore, this study found that green self-efficacy fully mediates the relationship between green product awareness and purchasing intentions. Interestingly, the results suggest that e-commerce recommendations (others) and marketer persuasion (outer influence) have a greater impact on green product awareness, which in turn influences green buying intentions via green self-efficacy, compared to personal knowledge (own). Finally, it shows that green purchase intentions lead to green buying behaviour. Practical implications This study helps to understand how to create green product awareness through information transfer and ways to enhance green self-efficacy to motivate green buying behaviour. Hence, it offers valuable insights for practitioners, policymakers and managers in green and digital marketing, highlighting the importance of effective knowledge transfer to enhance green consumer behaviour. Marketers can better understand the factors influencing consumers’ awareness of green products, such as personal knowledge, online reviews, recommendations from e-commerce websites and marketing campaigns. Social implications The findings add new insights to the existing knowledge of green purchasing behaviour in e-commerce by highlighting the importance of understanding the factors that influence consumers’ green product awareness and self-efficacy. In addition, it underscores the relative impact of O3 factors on green purchasing behaviour, aiding the development of effective marketing strategies promoting green products in ecommerce platform. Originality/value Highlighting the ever-evolving nature of the e-commerce industry, this study stresses the importance of staying abreast of trends for marketer success. It reiterates the significance of adapting strategies to align with emerging industry practices and consumer preferences. (shrink)

One of the overriding interests of the literature on health care economics is to discover where personal choice in market economies end and corrective government intervention should begin. Our study addresses this question in the context of John Stuart Mill’s utilitarian principle of harm. Our primary objective is to determine whether public policy interventions concerning more than 35,000 online pharmacies worldwide are necessary and efficient compared to traditional market-oriented approaches. Secondly, we seek to determine whether government interference could enhance personal (...) utility maximization, despite its direct and indirect costs on medical e-commerce. This study finds that containing the negative externalities of medical e-commerce provides the most compelling raison d’etre of government interference. It asserts that autonomy and paternalism need not be mutually exclusive, despite their direct and indirect consequences on individual choice and decision-making processes. Valuable insights derived from Mill’s principle should enrich theory-building in health care economics and policy. (shrink)

Food livestream e-commerce is rapidly reshaping digital marketplaces and posing new challenges for food industry practitioners. This study examines how food-related ethical judgments and practices are transformed within this context, and how responsibility and trust are reconfigured across key actors in the livestream ecosystem. Drawing on 51 in-depth interviews conducted in China and analyzed using the Gioia methodology, the study identifies five interconnected challenges shaping food livestream commerce: intensified algorithm-driven performance competition; the performative construction of trust through narrative (...) exaggeration; growing financial pressure on suppliers under conditions of excess inventory and shrinking margins; market over-competition that obscures quality differentiation and fosters adverse selection; and the normalization of ethical compromise through platform-mediated governance. By foregrounding the role of algorithmic systems and competitive market dynamics, this study advances food ethics research by showing how ethical practices are reconfigured and responsibility is redistributed across the platform–supplier–host chain. The study concludes by suggesting that regulatory approaches should move beyond post hoc correction of individual misconduct and place greater emphasis on embedding ethical considerations into platform design and governance. (shrink)

Despite the growing importance of Supply Chain Finance (SCF) for cross-border e-commerce SMEs, research on their adoption factors remains scarce. This study analyses 257 publications to bridge this gap. Findings reveal a rapidly growing field with China leading in both research and adoption. Performance, management, and impact are central themes, while blockchain and online SCF platforms emerge as trends. Future research directions include investigating blockchain's impact on risks, understanding the role of e-retailer platforms, and analysing specific challenges faced by (...) cross-border e-commerce SMEs. This research highlights the increasing importance of SCF and identifies key areas for further exploration to optimize its benefits for this crucial sector. (shrink)

Purpose: This study investigates the relationship among Chinese consumers' preferred consumption values (i.e., functional, social, emotional, epistemic, indulgence value, and food safety consciousness), attitude, and purchase intention in the context of agricultural products live-streaming e-commerce. Approach/Methodology/Design: The study uses the value-attitude-behavior (VAB) model, incorporating the consumption values theory to formulate hypotheses. A questionnaire survey was conducted with 450 Chinese agricultural product customers on TikTok Live. Structural Equation Modeling (SEM) using SmartPLS 4.1 was employed for data analysis. Findings: Consumption values, (...) except for social value, significantly influenced consumers' attitudes toward agricultural product shopping via live-streaming e-commerce, with emotional value being the strongest predictor. Attitudes mediated the relationship between these values (excluding social value) and purchase intention. Streamers' expertise moderated the impact of indulgence value on attitudes, while online shopping self-efficacy moderated the relationship between attitudes and purchase intention. Practical Implications: The findings offer valuable insights for agricultural product businesses and practitioners, helping them optimize their strategies for expanding sales via live-streaming e-commerce. Originality/value: This study provides a novel exploration of the impact of various consumption values on attitudes and purchase intention within live-streaming e-commerce, offering theoretical contributions and practical guidance specifically for agricultural products. (shrink)

The live streaming e-commerce market continues to grow with the rapid increase in contactless communication due to COVID-19. Live streaming e-commerce goes beyond the confines of traditional e-commerce of simply selling goods or services. It supplies information and allows synchronous information exchange between the online viewer and the Internet celebrity, who influences the consumers information behavior and ultimately contributes to the long-term profit generation of the company. From online commerce to new retail and live streaming, China (...) has been at the forefront of innovation in online commerce worldwide. Therefore, this study focuses on investigating the influences of live streaming e-commerce quality, such as service quality, information quality, and system quality, on consumer purchase intention in China by applying the extended model of technology acceptance. Furthermore, this study analyzes the paths through which the live streaming e-commerce quality affects the consumer purchase intention, based on paths of perceived usefulness, perceived ease of use, perceived trust, and perceived value. To analyze this study, the data were collected from 231 customers who had used live streaming e-commerce apps in China and empirical analysis was applied. The results were summarized as follows: SQ is positively related to PU and PT. Similarly, IQ is positively related to PEU and PT. In addition, SEQ is also positively related to PU and PEU. Moreover, SQ affected the PV through PU and PT significantly and ultimately influenced consumer PI. Also, the path in which SEQ affects PU, which in turn affects PV, and ultimately PI, was found. This study found out the paths of how the live streaming E-commerce quality affects the consumer purchasing intention and contributes to the research field of e-commerce and consumer behaviors. Additionally, the results of this study give useful marketing suggestions for relevant financial institutions and enterprises. (shrink)

E-commerce conceivable future trade, consumption, and service is a new digital employer mode. Therefore, in order to decorate the customary natural environment of operation, it is quintessential to get rid of the preferred desktop in the true field, create a social logistics and transportation administration computing device with commodity agents and distributors as the key features, and mix freight logistics, business enterprise approach waft and data waft advertising and marketing, and advertising and marketing organically. The notion of e-commerce (...) logistics looks alongside the enchantment vogue of neighborhood technological knowledge and social demand. It is an integral part of ending e-commerce authentic economic value. All kinds of cell networks clear up the problem of data flow communication; in the technological know-how of telephone network, digital cost solves the bother of capital flow; at present, logistics is however a long-standing problem of e-commerce. Logistics has grown to be the last and entirely bottleneck of e-commerce. If logistics cannot adapt to the enchantment of e-commerce, it may also additionally lead to the slow enchantment of e-commerce. The purpose of this paper is to supply an Internet of things e-commerce logistics cloud provider platform based totally absolutely on cell communication, which can be combined with e-commerce and beautify the transport tempo of e-commerce. This paper moreover optimizes the e-commerce logistics system, so that it can combine with e-commerce to increase out the distribution of goods, the distribution tempo of e-commerce is doubled, and e-commerce can in a similar fashion develop rapidly. (shrink)

European consumer law has adapted and evolved in response to the rapid growth of e-commerce in the last two decades. This monograph examines the evolving legal framework at the EU and national levels—from mandatory disclosures to unfair contract terms—and analyses the extent to which scientifically grounded evidence or theories underpin these legislative choices. It depicts the increasing use of evidence in EU consumer law and policy but highlights the lack of scientific rigour and evidence in enforcement. At the heart (...) of the book lies an original empirical inquiry assessing compliance among e-commerce traders with consumer protection rules. The empirical analysis investigates whether 300 traders from four jurisdictions comply with their legal duties and identifies reasons for non-compliance. It translates the evidence of previously undiscovered non-compliance patterns into precise and actionable policy recommendations. The underlying objective of this monograph is to advocate for a more evidence-driven approach within European consumer law aimed at strengthening the effectiveness of the rules and fostering trader compliance. Ultimately, it serves as a foundational step, setting the stage for future empirical research in this dynamic domain. (shrink)

Tourism e-commerce is a multidisciplinary research area that involves tourism management and e-commerce. This paper provides a review of 1960 scientific studies published over the past two decades (1999-2018). This study presents a multidisciplinary comparative study, namely, a systematic review of tourism e-commerce, aiming to provide a reference guide for researchers. Under the methodological framework of a domain analysis, this paper analysed the scientific outputs and visualized the co-cited references, burst keywords, keyword co-occurrences and topic characteristics of (...) journals. The results show that the tourism management discipline represents the main body of tourism e-commerce research and that this research demonstrates a rapid growth trend consistent with overall research. There are two main clusters of representative co-cited references in the tourism management discipline. However, in the e-commerce discipline, the distribution of co-cited references is scattered, lacking obvious cluster characteristics. The keyword co-occurrences in both disciplines present four themes, including network and information technology, consumer behaviour and social media as common themes. Tourism management journals can be divided into two categories, while e-commerce journals can be divided into three categories. Overall, the findings of this study can benefit researchers and practitioners. (shrink)

e-commerce has promoted the application of the Internet by traditional enterprises. While this phenomenon has deepened industrial embeddedness, it has also profoundly affected the development of traditional manufacturing and retail industries. Based on the embeddedness theory, this paper takes the e-commerce industrial chain in Xiong’an New Area of China as an example, uses location entropy method and local spatial autocorrelation to analyze its spatial characteristics and influencing factors, and also discusses the features of embeddedness from each dimension of (...) industrial chains. The results show the following: ① The supply chain of industry-dependent e-commerce is dominated by production wholesalers, and suppliers with cost advantages and commercial traditions are embedded in local characteristic industries; the e-commerce value chain is dominated by production and processing activities, and the spatial orientation of the business model is affected by regional industrial functions; the e-commerce enterprise chain is dominated by B2B enterprises, the high-level agglomeration of which reflects the absolute scale advantage provided by the e-commercialization of traditional industry. ② The distribution of the e-commerce industrial chains of Xiong’an New Area is characterized by spatial heterogeneity and has obvious spatial agglomeration. The industrial chains are concentrated in Xiong County, followed by Rongcheng County, and Anxin County has the weakest agglomeration. ③ The main factors that cause the uneven distribution of the e-commerce industrial chains in Xiong’an New Area include three aspects: transportation location advantages, traditional industrial foundation, and government policy regulation. Research can provide a scientific reference for accurately identifying the spatial development characteristics of the industrial chains from various perspectives and promoting the sustainable development and e-commercialization of traditional industries. (shrink)

E-commerce research usually focuses more on how to protect consumers’ rights and increase their purchase intention from the perspective of consumers. However, we still lack understanding of e-commerce sellers, especially cross-border e-commerce sellers. Based on the stimulus-body-response theory, this paper built a moderated mediation model to test the relationships among social support, perceived benefits, perceived usefulness and sellers’ willingness to retain. The results show that social support has a positive impact on perceived benefits and sellers’ willingness to (...) retain; perceived benefits play a partial intermediary role between social support and sellers’ willingness to retain; and perceived usefulness moderates these mediating effects. The research results further expand the perspective of e-commerce research and reveal the mechanism and boundary conditions of the influence of social support on the retention willingness of cross-border e-commerce sellers. (shrink)

E-commerce poverty alleviation has become a new wisdom in China’s rural poverty alleviation, but there are a few empirical researches on e-commerce poverty alleviation based on farmer cooperatives. Taking four typical poverty counties in Zhejiang Province as an example, based on the actor network theory, this paper defines the participants and their obligatory passage point from the e-commerce poverty alleviation actor network, combs the roles and interest demands of various stakeholders, and constructs the EPAAN model based on (...) farmer cooperatives according to the translation process. We found that the EPAAN is a heterogeneous network by constantly updating, which consists of human actors with cooperatives as the main body and non-human actors. Moreover, our study illustrates that the formation and operation mechanism of cooperative e-commerce poverty alleviation network alliance under the background of targeted poverty alleviation can be well analyzed with the help of actor network theory. This study contributes to provide a feasible Chinese plan for the cause of poverty eradication all over the world, and provides a great reference value for global poverty governance. (shrink)

The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions. The real-time interaction between the streamer and the consumer during live streaming e-commerce will promote consumers' understanding of the product, reduce information asymmetry, and increase consumers' purchase intention. However, why do people trust the untouchable and unfamiliar streamers from live streaming e-commerce to purchase online? To understand this phenomenon, based on (...) the perspective of the information asymmetry theory and parasocial relationship theory, this research identified how social capital affected purchase intention in live streaming e-commerce. Through a questionnaire survey of live viewers, the purchase intention model constructed by empirical testing was used. The findings showed that the streamer's professionalism, the reciprocal expectation of live streaming, and the viewer's parasocial relationship could effectively increase the viewer's purchase intention. The occurrence of a streamer's negative public events could significantly reduce the viewer's purchase intention. The scale of live streaming and the streamer's commitment had no significant impact on the viewer's purchase intention. Trust played an intermediary role between the streamer's professionalism and parasocial relationship and the viewer's purchase intention. (shrink)

With the improvement of the material standard of living, the demand of the people for spiritual culture continues to increase. In terms of tourism, people have gradually shifted from simple tourism needs to integrated tourism needs. Tourism has become an effective way for people to expand their horizons and enrich their spiritual world. Tourism is one of the first industries to apply network technology. After long-term exploration and innovation, tourism e-commerce has developed rapidly. Coupled with the advent of the (...) era of big data, the concept of customized tourism has gradually entered people’s lives. This paper mainly introduces the research on the impact of e-commerce tourism on custom tourism in the EBD and intends to provide some ideas and directions for the good development of custom tourism. This paper proposes a research strategy on the impact of tourism e-commerce on customized tourism in the EBD, including related theoretical research methods, random forest algorithms, support vector machine classification algorithms, and Bayesian estimation algorithms, which are used to customize tourism e-commerce in the EBD, and research experiment on the impact of tourism. The experimental results show that 79.84% of customers are willing to purchase related products again after experiencing travel customization services using big data technology. By using the various characteristics of tourism big data for data mining and classification, it provides users with personalized travel search services. At the same time, big data technology can provide basic technical support for customized tourism development, which shows that it can also provide customized services for users. (shrink)

In user cluster analysis, users with the same or similar behavior characteristics are divided into the same group by iterative update clustering, and the core and larger user groups are detected. In this paper, we present the formulation and data mining of the correlation rules based on the clustering algorithm through the definition and procedure of the algorithm. In addition, based on the idea of the K-mode clustering algorithm, this paper proposes a clustering method combining related rules with multivalued discrete (...) features. In this paper, we construct a method to calculate the similarity between users using Jaccard distance and combine correlation rules with Jaccard distances to improve the similarity between users. Next, we propose a clustering method suitable for MDF. Finally, the basic K-mode algorithm is improved by the similarity measure method combining the correlation rule with the Jaccard distance and the cluster center update method which is the ARMDKM algorithm proposed in this paper. This method solves the problem that the MDF cannot be effectively processed in the traditional model and demonstrates its theoretical correctness. This experiment verifies the correctness of the new method by clustering purity, entropy, contour, and other indicators. (shrink)

This study explores the challenge of cyber security threats that e-commerce technology and business are facing. Technology applications for e-commerce are attracting attention from both academia and industry. It has made what was not possible before for the business community and consumers. But it did not come all alone but has brought some challenges, and cyber security challenge is one of them. Cyber security concerns have many forms, but this study focuses on social engineering, denial of services, malware, (...) and attacks on personal data. Firms worldwide spend a lot on addressing cybersecurity issues, which grow each year. However, it seems complicated to overcome the challenge because the attackers continuously search for new vulnerabilities in humans, organizations, and technology. This paper is based on the conceptual analysis of social engineering, denial of services, malware, and attacks on personal data. We argue that implementing modern technology for e-commerce and cybersecurity issues is a never-ending game of cat and mouse. To reduce risks, reliable technology is needed, training of employees and consumer is necessary for using the technology, and a strong policy and regulation is needed at the firm and governmental level. (shrink)

Live streaming shopping, the streaming of real-time videos promoting products that consumers can purchase online, has recently been a booming area of e-commerce, especially during the COVID-19 pandemic. The success of live streaming e-commerce largely relies on the extent to which the broadcaster can get consumers engaged by the live stream. Thus, it is important to discover the antecedents of consumer engagement in such a context. Drawing on consumer engagement and neuroscience literature, this study used electroencephalography inter-subject correlation (...) to explore how broadcasters' entrepreneurial passion during live streaming videos influenced consumers' neural engagement as they watched the live streaming videos. We used the framework of displayed passion and preparedness from the entrepreneurial passion literature to predict consumer engagement. We found significant ISC for strong displayed passion, while preparedness had partially significant effects on the first, second, and summed components of ISC. The interaction effects of these two factors on the first and summed components of ISC were partially significant. Strong displayed passion and preparedness activated the left and right prefrontal regions of the consumers' brains. These findings indicate that broadcasters' displayed passion and preparedness can influence consumer engagement in live streaming e-commerce settings. Our findings suggest that a scientific approach could be used to improve a broadcaster's performance by testing ISC during rehearsals before live streaming. (shrink)