Abstract

National traditional handicrafts are an important part of China’s excellent traditional culture. Inheriting and carrying forward traditional handicrafts is a proposition of the times given to us by history. Grounded theory research methods were used to code texts, interviews, and observations related to Miao embroidery culture, and explore the dilemmas and opportunities for the inheritance of Miao embroidery culture in the current market environment and cultural environment. This article forms a basic theoretical framework for realizing the living inheritance path of Miao embroidery through the identification and decoding of Miao embroidery cultural genes. The study found that the means of translating Miao embroidery cultural genes include schema reconstruction, product development, branding, and cultural interpretation; the ways of transmitting Miao embroidery cultural genes include collaborative innovation, cross-border development, and multi-dimensional applications. Finally, a living inheritance practice model of Miao embroidery based on gene decoding, gene translation, and gene transmission was constructed. The theoretical model was used to guide the inheritance practice and promote Miao embroidery to produce positive development effects in the three aspects of society, economy, and culture. The core concept of "living inheritance" discussed in this article is reflected in the contemporary value recognition and value transformation of "cultural genes". In the context of cultural self-confidence, this study combines Chinese scenarios to provide policy suggestions for carrying out design innovation, implementing brand strategies, broadening application fields, and promoting the living inheritance of Miao embroidery cultural genes.