Abstract

The aim of this chapter is broadly exploratory: we want to better understand online affective manipulation and what, if anything, is morally problematic about it. To do so, we begin by pulling apart various forms of online affective manipulation. We then proceed to discuss why online affective manipulation is properly categorized as manipulative, as well as what is wrong with (online) manipulation more generally. Building on this, we next argue that, at its most extreme, online affective manipulation constitutes a novel form of affective injustice that we call affective powerlessness. To demonstrate this, we introduce the notions of affective injustice and affective powerlessness and show how several forms of online affective manipulation leave users in this state. The upshot is that this chapter gives us a better grip on the nature of online affective manipulation, as well some tools to help us understand when and why it is morally problematic.