Don Dedrick, Naming the Rainbow: Colour Language, Colour Science, and Culture Reviewed by
Abstract
If the so-called 'science wars' are futile shouting-matches between extremists, some of the more bewildering skirmishes have been contested in the realm of colour science and culture. Ethnographers, postmodernists, and Wittgensteinians stress the specificity of local colour naming strategies, or the peculiarity of objects and emotions with which colours are associated, and may confess lingering attraction to Whorf's idea that cultures carve up an intrinsically unstructured colour space into quite arbitrary linguistic categories. Self-proclaimedly hard-headed biological and evolutionary psychologists, in contrast, argue that the pan-human physiology of colour perception determines our colour categorization, and constrains whatever minimal linguistic variability there is. Don Dedrick's wonderful study in the philosophy of cognitive science offers not only a careful survey of the relevant evidence in this stand-off, but also a persuasive set of tools for thinking the issues through quite differently, and for avoiding the dichotomous terms in which the debates have previously been couched. The book should be essential reading for colour scientists, and for philosophers interested in links between cognition and culture; and it offers useful advanced introductions to detailed technical literatures in psychophysics, colour linguistics, and cognitive anthropol.