Abstract

Thinking and acting in favor of sustainable development is internationally recognized; it is necessary but societies and individuals are slow to adopt an appropriate behavior. International organizations such as World Commission on the Ethics of Scientific Knowledge and Technology recommend to opt for frugality, a principle emphasized to avoid over-consumption and consequently the depletion of natural resources. This article thus examines the principle of frugality by proving that it is not necessarily related to consumption as it is understood since the Enlightenment: we have to take into account the Asian perspective that changes the relationship between humankind and nature, first taking into consideration the good of the whole community. I argue that frugality is not necessarily in conflict with economy but certainly challenging it as expressed by the Indian terms Jugaad or Gandhian: a way of thinking and creating new projects that lead to fruitful solutions for the majority. Therefore I intend to provide a positive definition of frugality as a way of creating new projects that lead to fruitful solutions for the majority.