Abstract

This chapter outlines the Black feminist methodological framework guiding the study of the Black Girl Hockey Club (BGHC), a grassroots organization at the intersection of race, gender, sport, and activism. Drawing on intersectionality and Black feminist thought, it positions BGHC as a critical site of resistance to the exclusionary norms of hockey culture and sport media. The chapter introduces Digital Black Feminist Methodology as both a theoretical lens and practical strategy for analyzing embodied activism, affective politics, and community-building in digital spaces. Employing qualitative interviews, social media analytics the study highlights how BGHC operationalizes care, joy, and coalition as modes of resistance. Ethical and reflexive practices are central to the research design, particularly given the complexities of studying racialized communities in public-facing digital environments. Ultimately, this chapter demonstrates how Black feminist praxis not only critiques dominant systems but also enacts alternative possibilities for leadership, visibility, and structural change in sport.