Abstract

In the modern world, where artificial intelligence is becoming not just a tool, but an active agent of cultural production, the visual environment is undergoing radical changes. This work offers a philosophical understanding of the phenomenon of algorithmic aesthetics as a new stage in the evolution of visual culture, in which traditional ideas about image, authorship and meaning undergo a profound transformation. Generative neural networks and machine learning algorithms not only automate the creation of images, but also redefine the very anthropology of perception. Visual experience ceases to be the result of an intentional act of the subject, giving way to machine processes of statistical pattern redistribution. Under these conditions, aesthetic interaction shifts from contemplation and interpretation to the reactive consumption of visual stimuli, where the subject's attention is directed not so much by an internal impulse as by algorithmic mechanisms. The authors introduce the concept of algorithmic aesthetics as a paradigm in which the classical triad "image, author, meaning" is destroyed. Aesthetic validity is now formed not in the space of human communication, but in the infrastructure of algorithmic distribution, where images are devoid of stable ontology, and the subject's gaze turns into a function of directed attention. This gives rise to a phenomenology of virtual perception, where traditional categories of sensory experience lose their stability. Special attention is paid to the problems of loss of authorial subjectivity, aesthetic homogenization and visual entropy as symptoms of a deep cultural transformation that threatens aesthetic diversity and reflective perception. The article substantiates the need for humanitarian expertise and the development of a philosophy of digital visuality capable of diagnosing the risks of aesthetic degeneration and suggests turning to digital hygiene and the ecology of perception as a solution. In conclusion, the question is raised: is it possible to preserve the space of human creativity and reflexive gaze in an environment where reality is increasingly being simulated by algorithms? The answer to this challenge will determine the future not only of visual culture, but also of human subjectivity itself in the digital age.