Abstract

This article analyzes neoliberal articulations of the economic crisis in Greece, as they appear at the Ekathimerini daily. Neoliberalism is primarily understood as the ideology organizing the political strategies of late capitalist production. The analysis focuses on the ways the capitalist crisis is presented in the context of Greece, as well as the ways that socio-political opposition to neoliberal reforms are addressed. Ekathimerini reproduces the hegemonic explanations of the crisis that view the crisis as a national and moral problem rather than a global and systemic one. The analysis draws concepts from both discourse theory and critical theory. Discourse theory analyzes the neoliberal discourse organizing the political interventions for the reproduction of capitalism in the crisis-context, while political economy critiques the materiality of the capitalist process, which itself is based on discourses and political interventions. The article concludes that Ekathimerini's crisis-coverage contributes to the form of social engineering organized by neoliberal policies in Greece, in order to produce the political and social norms for a post-crisis configuration of capitalism.