Abstract

Science communication in online media is a discursive domain where science-related content is often expressed through styles characteristic of popular journalism. This article aims to characterize some dominant stylistic patterns in magazine articles devoted to environmental issues by identifying the devices used to enhance newsworthiness, given the fact that for some readers environmental topics may no longer seem engaging. The analytic perspective is an adaptation of the newsworthiness framework that has been applied in news discourse studies. The material is a sample of the 38 most-read environment-oriented articles in the online version of the international science magazine New Scientist collected between late 2013 and late 2014. The articles are analysed qualitatively to show the instantiations of such newsworthiness criteria as novelty and superlativeness, timeliness and impact, negativity and positivity as well as other strategies aimed at engaging the readers: rationalization and speculation, direct address and conversational style. The analysis reveals how, in this case study, science communication is turned into infotainment and considers the implications of this discursive shift for the public understanding of environmental science.