Abstract

This paper discusses the accounts of self-cultivation and self-denial of Archibald Campbell (1691–1756). It analyses how he attempts to make room for moral self-improvement and for the control of the passions in a thoroughly egoistic psychological framework, and with a theory of moral motivation that focuses on a specific kind of self-love, namely the desire for esteem. Campbell's views are analysed in the context of his criticisms of both Francis Hutcheson's benevolence-based moral philosophy and of Bernard Mandeville's version of an egoistic psychology. The paper explores the key role of Campbell's distinction between true and mistaken self-love, and it discusses how his account of self-cultivation reflects both his optimistic view of human nature as being naturally disposed to virtue and his moral rehabilitation of self-love – two points on which he is in conflict with the period's orthodox Calvinism.