Abstract

My paper discusses large-scale nudging, i.e., the use of nudges that are highly individualized, highly prevalent, and highly effective. As I explain, digital environments are ideally suitable for large-scale nudging. I argue that large-scale digital nudging has the potential to compromise our freedom, by undermining our control over our actions. I end by sketching what could be done to avoid the development and the use of such nudges, to preserve our freedom.