Abstract

Inherently rooted in ethical considerations, the hospitality industry faces numerous moral challenges in ensuring service quality, customer satisfaction, and operational integrity. This study explores integrating foundational ethical principles from Socrates, Plato, and Aristotle to address these challenges. Socratic ethics, emphasizing continuous ethical inquiry and self-knowledge, provides a framework for ongoing moral reflection. Platonic ideals inspire a pursuit of excellence and integrity, while Aristotelian virtue ethics offers practical guidance for ethical decision-making. By critically analyzing these ancient philosophies, this research aims to elevate the moral discourse within the hospitality sector and develop practical guidelines for integrating these principles into contemporary practices. The study contributes to the field by understanding how classical ethical theories can address current ethical issues, enhance decision-making, and promote a culture of moral excellence in hospitality. Practical implications include developing ethical training programs, formulating fair and just policies, and creating a service environment that prioritizes the well-being of guests and employees.