Abstract

This study aims to explore the perspectives, attributes and attitudes of stall (gerai) owners in obtaining halal certification in Brunei Darussalam. To date, there are no other studies on halal certification for stalls in Brunei. Twenty stall owners were selected from four different markets using purposive sampling. The research was conducted through observation, semi-structured interviews and mobile instant messaging interviews. The data collected were analysed using thematic analysis. The results show that most stall owners do not possess halal certificates due to the tedious and bureaucratic procedures involved, as well as a lack of comprehension of the importance of certification which led them to forgo the application.