Abstract

The object of this research is the mass culture and art of China in the second half of the XX – early XXI centuries. The subject of the study is the calligraphic graffiti of Tsang Tsou Choi, the so–called "king of Kowloon", as a phenomenon of art and mass culture in modern China. During the consideration of the topic, questions are raised about the degree of study of the issues under consideration, the problems of research are outlined, the stages of formation of Tsang Tsou Choi as an icon of culture and art of Hong Kong are analyzed. The article traces the content of the artist's work, gives an idea of the specifics of the perception of his works in the mass consciousness, in addition, describes the transformation of the perception of his street calligraphic inscriptions in the context of historical and cultural processes that took place in Hong Kong in the second half of the XX – early XXI centuries. The main methods of the study were historical, cultural, systemic and functional analysis, which allowed us to create an idea of the calligraphic graffiti of Tsang Tsou Choi as a phenomenon of art and mass culture in modern China. For the first time in Russian science, the work attempts to highlight the phenomenon of calligraphic graffiti of King Kowloon and trace their influence on the art world and mass consciousness of Hong Kong in the context of historical and cultural processes that took place in Hong Kong in the second half of the XX – early XXI centuries. The study concludes that for Hong Kong residents, Tsang Tsou Choi's street calligraphy has become a discovery and inspiration, inspiring perseverance and determination in the struggle for their ideals in an era of great change. It is also important that his inscriptions embodied a unique collective memory: they touched on topics that traditionally remained unspoken, such as, for example, the history of mass dispossession. They became a statement that nothing is forgotten. Despite being declared an outsider in academic calligraphy circles, his fame only grew on the streets. Obviously, in the years leading up to the handover of Hong Kong to China, his naive activism became an expression of the general mood of the era. Thus, his figure gained importance not so much as a calligrapher, but as a pioneer of political graffiti.