Abstract

Human-wildlife conflict (HWC) is a global phenomenon with serious implications for biodiversity conservation and human well-being. Innovative solutions demand greater attention to the social factors contributing to HWC, including human thought and behavior, which can be examined through the lens of social psychology. Using the case of human-coyote conflict in North America, this study employed a mixed-methods social psychology approach to explore the potential for citizen science to serve as a tool for HWC mitigation. Quantitative surveys and interviews with volunteers in a coyote-focused citizen science program in Colorado revealed that the program is positively affecting participants’ attitudes/beliefs and empowering them to take action to address conflicts in their communities. The article concludes with recommendations for future evaluative research in this area as well as ways to more generally improve social-psychology applications in wildlife conservation.