Abstract

The chapter discusses which tools can be employed to bring about norm change. It examines the limits of legislative interventions and economic incentives. It thereafter explores the role of the media and collective deliberation in initiating norm change. It identifies the marks of a successful intervention both within media and community deliberation. Along the way, it questions the purported utility of economic incentives for norm change, showing how incentives can backfire. Against the background of this critique, the chapter argues for the centrality of involving the target community in understanding the reasons for abandoning a traditional norm. However, it also raises cautionary flags about the use of deliberative practices in effecting norm change. An integrated approach, operating at the level of media, legal, and communal discussions, is recommended.