Abstract

The Liktinon White Rocks in Barangay Maria Cristina, Madalag, Aklan, is regarded as one of the province’s most remarkable emerging eco-tourism destinations. Once a secluded natural attraction, it has developed into a growing tourism site that continues to attract visitors because of its striking natural beauty. This study aims to provide information about the site and support the continued development of tourism at the Liktinon White Rocks in Madalag, Aklan. A qualitative case study approach was employed, using purposive sampling to select participants. Data were gathered through in-depth interviews guided by a validated interview instrument. The study examined several factors influencing tourism development in the area, including historical, political, economic, environmental, and socio-cultural aspects, as well as its value as a tourist destination. Findings indicate that tourism infrastructure in the area is steadily improving, with developments such as road widening, new facilities, and the construction of a nearby hydroelectric power plant. Plans also include establishing an information center, temporary lodging for visitors, and a walkway leading to the main attractions. The growing tourism activity in the area has significantly contributed to improved livelihood opportunities for the local community.