In this Book

Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Book
Paul Christiansen
2017
Published by: Amsterdam University Press
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
summary
Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Table of Contents

open access

Cover

Half-Title Page, Title Page, Copyright

pp. 1-4

Table of Contents

pp. 5-6

Acknowledgments

pp. 7-9

Introduction

pp. 10-30

1. The Age of Innocence: 1952

pp. 31-41

2. Still Liking Ike: 1956

pp. 42-46

3. The New Frontier: 1960

pp. 47-55

4. Daisies for Peace: 1964

pp. 56-62

5. This Time Vote Like Your Whole World Depended On It: 1968

pp. 63-72

6. Nixon Now! 1972

pp. 73-89

7. A Leader, For a Change: 1976

pp. 90-94

8. The Ayatollah Casts a Vote: 1980

pp. 95-100

9. Morning in America: 1984

pp. 101-118

10. Horton Hears a “Who?”: 1988

pp. 119-128

11. It’s the Economy, Stupid! 1992

pp. 129-137

12. At Millennium’s End: 1996

pp. 138-143

13. Bush v. Gore: 2000

pp. 144-150

14. Mourning in America: 2004

pp. 151-165

15. Whatever It Takes: 2004, continued

pp. 166-174

16. Yes, We Can: 2008

pp. 175-184

17. The 47% Solution: 2012

pp. 185-194

18. #DemExit: 2016

pp. 195-211

Conclusion

pp. 212-221

Appendix 1

pp. 222-240

Appendix 2

pp. 241-251

Glossary of Selected Musical Terms

pp. 252-257

Bibliography

pp. 258-266

Index

pp. 267-276
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