In this Book
Bending Opinion: Essays on Persuasion in the Public Domain
Book
2011
Published by:
Leiden University Press
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
summary
From classical antiquity until the present, people and groups have taken to public spaces, now largely virtual, in order to relay their message and attempt to persuade others. And for just as long, the methods of organizing and conducting such public debate and decision making have been hotly contested. This collection of essays by distinguished international scholars presents an overview of the state of interdisciplinary scholarship on the art of rhetoric and the varied approaches and methodologies within it. Bending Opinion cites a host of relevant examples, from Barack Obama to Geert Wilders, as well as compelling case studies
Table of Contents
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Part I: Fundamentals of Rhetoric
pp. 49-60
Part II: The Rhetoric of Verbal Presentation
pp. 117-132
pp. 133-142
pp. 241-270
pp. 271-288
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Download 14. “Conceptual and Fanciful” or “A Depiction of Reality”: Exploiting Visual Modality to Claim Environmental Ethos in UK Advertizements for Automotive and Energy Companies (2007-2008)
- Save 14. “Conceptual and Fanciful” or “A Depiction of Reality”: Exploiting Visual Modality to Claim Environmental Ethos in UK Advertizements for Automotive and Energy Companies (2007-2008)
Part IV: Rhetoric and Politics
pp. 327-348
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Download 17. Do New Parties Bring Personalization, a Narrow Issue Agenda and Populist Rhetoric?: Evidence from Dutch Election Campaign Coverage from 1998 to 2006
- Save 17. Do New Parties Bring Personalization, a Narrow Issue Agenda and Populist Rhetoric?: Evidence from Dutch Election Campaign Coverage from 1998 to 2006
Part V: The Rhetoric of Topoi
pp. 373-394
pp. 395-406
pp. 407-422
pp. 423-440
| ISBN | 9789400600201 |
|---|---|
| Related ISBN(s) | 9789087280994 |
| MARC Record | Download |
| OCLC | 966898869 |
| Pages | 456 |
| Launched on MUSE | 2017-01-01 |
| Language | English |
| Open Access | Yes |
| Creative Commons | CC-BY-NC-ND |



