Playson

Characters are the secret sauce that turns a slot into a savoury experience. In Part 1 of the insightful roundtable, “Character building: how popular personas propel games from hits to franchises,” Playson’s 2D Artists Stream Leader Anna Bashmakova reveals how standout personas drive #MORE engagement and loyalty. Key takeaways: 😎Characters cut through market clutter 😀Personas shape design and features 🤓Heroes and mechanics evolve together 🤠Mascots sharpen brand identity Huge thanks to iGaming Expert for hosting this insightful discussion! Read the full piece here: https://lnkd.in/gwvU8q5H  Which slot character still sparks your imagination?  #Playson #iGamingExpert #iGaming #CharacterDesign #GameDev #Slots #igamingnews 

⚡ It takes an extraordinary team to build an extraordinary product ⚡ This summer, our Playson family came together at Hotel pod Lipou Resort in Slovakia for an unforgettable corporate event. Over 120 people from more than 20 countries gathered, and the connection was so natural, it felt like we’d never been apart. For two days, we recharged and had fun with a mix of activities — from tennis, handball, basketball, yoga, and swimming to vineyard tours, wine tasting, and sightseeing. Evenings turned into long dinners, dancing, and endless laughter, all surrounded by Slovakia’s stunning nature. But the best part? Simply being together as one global team — hugging, sharing stories, bouncing around ideas, and enjoying each other’s company. It was the perfect reminder that our strength isn’t only in the products we build, but in the amazing people who make Playson what it is. ❤️🖤🤍 #Playson #MORE

📢 Playson at SBC Summit Lisbon 2025 From September 16–18 at the Feira Internacional de Lisboa, Playson will be showcasing its portfolio and engagement tools at stand A432. SBC Summit Lisbon is a key opportunity for us to reinforce relationships across regulated markets. Industry events like this are where perception is shaped, trust is built, and innovation is shared. ✨ Our message is simple: Playson delivers #MORE. We want every visitor to leave our stand with a clear impression of the precision and quality that go into every Playson release. 🌟 At Lisbon, we’ll highlight: - The latest additions to our high-performing portfolio - Engagement and loyalty-driving tools for operators - A few MORE surprises waiting at the venue! 📩 Book your meeting with us now at [email protected] — let’s connect in Lisbon! #SBCSummit #Lisbon #Playson #iGaming #networking

We’re delighted to be featured in iGaming Business Brand View, where our Game Stream Leader Anton Ivannikov shared insights on the evolution of sequels in iGaming and the launch of Coin Strike 2: Hold and Win. 🔑 Key takeaways from the discussion: - Data-led development: Coin Strike 2 was shaped by proven performance of the original and operator/player feedback, ensuring familiarity with fresh excitement. - Balanced innovation: New features like the Super Strike and expanded 3x4 grid add dynamism, while iconic visuals and energetic gameplay retain what players loved most. - Hold and Win evolution: Playson is enhancing this trusted mechanic with unique layouts, collection systems, and new modifiers to keep gameplay fresh and engaging. Sequels, when crafted with precision and insight, don’t just build on trust — they extend it, offering both operators and players long-term value. A big thank you to iGamingBusiness for the feature! 👉 Read the full article here: https://lnkd.in/dXjKnzxY #Playson #iGaming #GameDevelopment #HoldAndWin #MORE

Playson has once again been ranked by the EILERS-FANTINI Europe Online Game Performance Report – July 2025 as the №1 Game Supplier (with >1% GGR) and №1 Supplier for New Slots across the European market. Maintaining this leading position comes from continuous effort, creativity, and the invaluable trust we receive from our partners and players. A huge thank you to our incredible team for their dedication, to our partners for their collaboration, and to all the players who enjoy and believe in our games — your support truly drives us forward. The full report is available via Eilers & Krejcik Gaming, LLC and Fantini Research: https://ekgamingllc.com #Playson #iGaming #EilersFantini #GamePerformance

We’re proud to see our Deputy CEO, Vsevolod Lapin, once again serving as a judge at the SBC Summit Awards 🏆 Contributing our expertise to such an influential industry event is both an honor and a responsibility. At Playson, we believe that sharing knowledge and evaluating the best cases in iGaming helps elevate standards and deliver #MORE value across the industry. You can find Vsevolod’s thoughts on the process here: https://lnkd.in/dkgQ9bR2 We look forward to seeing the winners unveiled in Lisbon soon! 🇵🇹 #Playson #SBCAwards #iGaming 

🚀 Playson signs deal with Salsa Technology to expand in Brazil 🇧🇷 Through a direct integration with Salsa Gator, Playson’s top-performing titles — including Coin Strike 2, Diamonds Power, and Energy Coins — will now be available to Salsa’s extensive network of Brazilian operators. This collaboration reinforces our commitment to delivering immersive, mobile gameplay tailored to local needs. Since entering Brazil earlier this year, following approval from the SPA, our content has gained strong traction with local players — and this partnership will help us reach even more. We’re excited to join forces with a trusted aggregator like Salsa Technology, bringing #MORE value and entertainment to one of LatAm’s most dynamic markets. 🔗 Read more here: https://lnkd.in/dcbBxSST  #Playson #SalsaTechnology #Brazil #LatAm #iGaming #Partnerships #igamingnews #onlinecasino #onlineslots 

The joker’s back and he’s cranking the volume to the max. 🎸🔥   Boasting a setlist of thrilling additions including the new Nudge feature, Rockin’ Joker: Hold and Win keeps players captivated from the first spin to the final chord! With bold visuals and a soundtrack to match, get ready for a high-energy adventure where the wins hit as hard as the riffs. ⚡🧑🎤 18+ Gamble Responsibly http://begambleaware.org #RockinJoker #HoldAndWin #Playson  

Our Game Stream Leader, Anton Ivannikov, featured in NEXT.io, sharing his insights on why well-crafted titles like Coin Strike 2: Hold and Win continue to deliver strong results in regulated markets. 👉 Key takeaways from the article: ❇️ Data-driven development: Performance insights and player feedback guided the design of Coin Strike 2. ❇️Balancing familiarity & innovation: Retaining the much-loved essence of the original while introducing fresh features like Super Strike and an expanded game field. ❇️Hold and Win evolution: Why the mechanic remains compelling and how thoughtful enhancements keep it competitive. ❇️Marketing advantage: How sequels support recognition, trust, and re-engagement for operators. ❇️Roadmap vision: Controlled innovation and new features that deliver #MORE value across markets. A big thank you to NEXT.io - The World’s iGaming Community for hosting this discussion and spotlighting our continued commitment to premium, data-driven iGaming experiences. 📖 Read the full article here: https://lnkd.in/dFg9Z3u6  #Playson #CoinStrike2 #HoldAndWin #iGaming #GameDevelopment #PlayerEngagement #onlineslot #onlinecasino

Fortune favours the bold in 4 Pots Riches: Hold and Win. 🍀 Our lucky leprechaun returns with a host of intriguing new features including a brand-new Super Pot Bonus Game, boosting the chance for MORE gold at the end of the rainbow. 🌈💰 Set in a vibrant fairy tale world packed with mystery, multipliers and massive wins, this latest Irish-themed Hold and Win adventure is a four-leaf clover you don’t want to miss. 18+ Gamble Responsibly http://begambleaware.org #4PotsRiches #Playson