Wikipedia 25/Conjunto de herramientas para celebrar
Celebration toolkit
Acerca de la marca Wikipedia 25
Este año, Wikipedia cumple 25 años, y queremos celebrar 25 años de conocimiento, humanidad y colaboración en su mejor momento. Tal como lo representa el globo de rompecabezas de Wikipedia representa: en conjunto, y pieza por pieza, construimos la suma de todo el conocimiento humano.
El sistema de identidad visual de Wikipedia 25 se basa en la pieza de rompecabezas de Wikipedia, una parte central del logotipo global de Wikipedia desde 2003. Es una forma que se entiende universalmente y puede interpretarse de muchas maneras diferentes; una sola pieza de rompecabezas representa las conexiones que construimos entre nosotros como individuos. Las piezas juntas representan un todo que vale más que la suma de sus partes.
Nuestro elemento fundacional: La Pieza de Rompecabezas
La pieza individual del rompecabezas es una adaptación de la pieza del globo de Wikipedia. Se hace más sencillo para su legibilidad, facilidad de comprensión y para su uso dentro de un sistema más amplio. Esta forma más simple permite que la pieza del rompecabezas se utilice dentro de una estructura de cuadrícula, como una máscara de foto, o como un bloque de construcción para iconos e imágenes.
El logo de Wikipedia 25 y como usarlo
El bloqueo de 25 aniversario principal consiste en el signo de Wikipedia estándar combinado con nuestra pieza de rompecabezas actualizada y un 25 estilizado dentro de él. Esta marca es la más reconocible, y ayuda a crear conciencia de marca para Wikipedia. Esta marca es especialmente efectiva en contextos donde no puede ser claro que es Wikipedia "hablando", por ejemplo, cuando se publica desde la cuenta de redes sociales de un afiliado.
El uso del logotipo WP25 está regulado por la Política de Marcas Registradas de la Fundación Wikimedia.
La versión abreviada del logotipo consiste únicamente en la W del signo combinado con la pieza de puzzle de '25".
Está destinado a ser utilizado en espacios donde ya está claro que el mensaje proviene de o se trata de Wikipedia. Así que en espacios donde hay otras menciones abiertas de Wikipedia. Esta marca funciona bien, por ejemplo, en un folleto si Wikipedia ya se menciona en el titular. Del mismo modo, podría funcionar bien en una publicación en los canales de redes sociales de Wikipedia o en un banner central de aviso.
Descargar logotipos en Wikimedia Commons
Logotipo para fondos oscuros
Una versión blanca del logotipo se puede utilizar para fondos oscuros y fotografía.
Espacios de amortiguacion
Siempre deberíamos tener un espacio de amortiguación alrededor del logotipo. La cantidad de espacio para mantener abierto depende del tamaño del logotipo. El espacio mínimo "seguro" para mantenerlo abierto debe ser igual al ancho del rompecabezas "tab" o "notch" - los nombres técnicos de la parte de un rompecabezas utilizado para conectarlos.
Terminología de la Pieza del rompecabezas
Cuando hablamos de nuestra pieza del rompecabesas, el espacio negativo es conocido como “blanco” y el espacio de extrusión se conoce como el “notch”.
Cómo traducir el logotipo
Localiza la marca de tu lenguaje
Construye su propia versión de la primera fecha de 25 años de la ficha combinando el signo de la palabra de Wikipedia en su idioma con el signo del nombre de la marca de 25 piezas de rompecabezas.
Para los idiomas que se leen de derecha a izquierda, puede mover la marca de 25 piezas de rompecabezas al final de la marca de palabras de Wikipedia para que sea la última lectura. Pero no cambies la orientación de las 25 piezas del rompecabezas.
Por favor, no cambie la marca más corta con el icono W y la pieza del puzzle 25. Para construir el reconocimiento de la marca, estamos manteniendo esto consistente en todos los idiomas.
Usando el logotipo de Wikipedia 25 en Wikipedia
Los wikipedistas a menudo deciden cambiar el logotipo en Wikipedia para las celebraciones de cumpleaños. Esta versión con una línea de marca incluida es ideal para este caso de uso.
Tenga en cuenta que con esta versión de Wikipedia 25, es innecesario y no aconsejable incluir el globo de rompecabezas de Wikipedia.
Por favor, no realice ningún ajuste adicional, como cambiar el color o el tamaño de la pieza del rompecabezas para que siga un tamaño y una colocación similares al logotipo original del globo del rompecabezas en la plataforma.
Solo utilice este logotipo desde diciembre de 2025 hasta finales de 2026
To see a collection of already localized logos please visit Category:Wikipedia 25 localised logos on Commons.
Color palette
Colores Primarios
El blanco, negro y azul son partes altamente reconocibles de Wikipedia como plataforma y el hipertexto de Internet de enlaces y tipos. Elegimos estos colores para celebrar y fortalecer su conexión con la marca Wikipedia. Con la adición de un azul más brillante para un mayor contraste, estos colores sirven como la paleta de colores principal.
Estos colores ofrecen flexibilidad tonal en una campaña que abarca más de un año y una variedad de temas, desde festivos hasta más serios.
#000000
R0 G0 B0
C0 M0 Y0 K100
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0
#0E65C0
R14 G101 B192
C93 M47 Y0 K25
#049DFF
R4 G157 B255
C93 M38 Y0 K0
#C0E6FF
R192 G230 B255
C25 M10 Y0 K0
Colores Secundarios
Se han elegido tonos cálidos de rosa, naranja y amarillo de la creativa de Wikimedia para contrastar los tonos fríos que se asocian más comúnmente con Wikipedia. .
#E679A6
R230 G121 B166
C0 M47 Y28 K10
#F9DDE9
R249 G221 B233
C0 M11 Y6 K2
#EE8019
R238 G128 B25
C0 M46 Y89 K7
#FBDFC5
R251 G223 B197
C0 M11 Y22 K2
#F0BC00
R240 G188 B00
C0 M22 Y100 K6
#FBEEBF
R252 G238 B191
C0 M5 Y25 K2
#A2A9B1
R162 G169 B177
C00 M00 Y00 K40
* ONLY TO BE USED FOR BODY COPY.
Combinación de colores
Priorizar el azul de la firma de Wikipedia seleccionando colores que lo complementen.
Cuando trabajamos con la paleta secundaria, o bien la emparejamos con los tonos más oscuros/ligeros del mismo color o con la firma de Wikipedia azul oscuro.
Para asegurarse de que su mensaje sea fácil de leer, use texto blanco sobre el azul de Wikipedia y texto negro en todos los demás colores.
Fuente de Wikipedia 25
Linux Libertine Regular es la fuente principal para los titulares. Montserrat Regular utilizado para la copia del cuerpo. La atribución siempre es en el Regular de Montserrat.
Both these fonts use the SIL Open Font License, so you can freely use and adapt the content. Montserrat is a Wikimedia brand font, and Linux Libertine is the font used in the Wikipedia logo mark.
Fonts for non-Latin languages
Following the same guidance as above, use the font from the official Wikipedia logo in your language as the primary font. Use Noto for body copy.
Download fonts here - Montserrat, Linux Libertine and Noto
Designing with the puzzle pieces
Individually
You can do almost anything with one puzzle piece. You can rotate it. You can add text, a photograph, add an icon from the design system inside of it or use it as a shape.
We can zoom into the puzzle piece, but if we do, it should be visible as a puzzle piece. We should always ensure at least one notch and one blank are visible.
Using the puzzle piece to create a pattern
You can also use the puzzle pieces as part of an interlocking grid structure. It is important to not change the grid pattern: Do not overlay puzzle pieces; change the sizes of individual puzzle pieces within the same grid; or rotate the puzzle pieces within a grid.
Aspect ratios when creating patterns for social
These are common aspect ratios and the suggested minimum puzzle piece sizes when using them as a grid in your composition.
Layouts & formats: Designing for social
Layout suggestions for social posts
Here are layouts samples, with suggested image and text placement. You can download these layouts in a Google Slide format or PDF format to easily add your own photography and text and change colors.
Adding photography to your layouts
Here are layouts samples, with suggested image and text placement. When placing the image, be conscious of what is covered or revealed by the pieces. Use this to tell a story and focus attention on your message. In this example, always having the person’s eyes unobstructed shows respect and makes the composition more emotionally engaging.
You can use more than one photo within a single layout. This works best when they tell a story together, so they should be contextually relevant to one another and preferably be similar in terms of color.
Photography
Photography selection
There is a wide variety of imagery that can be found on Wikimedia Commons, from beautiful landscapes, to iconic images from history. When choosing pictures for your layouts, there are a few things to take into account:
- Complex or busy images will not work well with the puzzle pattern. Rather choose simpler compositions with open space and flatter colours.
- If cultural or religious symbols are depicted, it should be done in a respectful way. Make sure the context you use the image in is also respectful.
- Avoid images that can be interpreted as overtly political or partisan, culturally insensitive or disrespectful to the people present in the photo.
- Images should avoid depictions of other brands.
- Images should be suitable for all ages.
Adding attribution to your photographs
Make sure you have the rights to use the chosen photo. Giving credit to the creator of an image is really important in the free knowledge movement’s values, so be sure to credit the photographer or creator. Reasonable attribution is a cornerstone of the Creative Commons licences. These flexible licences are designed to make it easy to share and remix creative output. They require that you include the Title, Author, Source and License. Follow this handy attribution guide on how to do that.
The icons
We are celebrating our 25th anniversary with a wide range of symbols.
The icons can be used in presentations, swag, social posts, and more. You can showcase many together, or display just one at a time. Here are some examples of how you can use them:
GIFs
Communicate and celebrate using these GIFs.
Create your own icon
Making your own Wikipedia 25 birthday icon
- Create a vector drawing or find one on Noun Project (remember to include attribution!)
- Download our Puzzle Brush and import it into Adobe Photoshop
- Use the brush to trace over the vector drawing
- Perform a final clean up to fill in any missing gaps
Animation
Check out our super cool puzzle tool
With this tool you can turn any illustration or GIF into a puzzle piece animation! Start exploring by simply uploading an image/video clip/ gif of choice. You can create your puzzle visual by using our various settings to get the type of puzzle image you want.
We recommend for best results the less busy the image the better, and images with more contrast in colors work best as well.
Move the levers on the right-side table to play with image size, puzzle size, the spacing between the pieces themselves and of course the colours.
Please upload your freely licensed creations to Commons and add them to the Wikipedia 25 Puzzle tool icons category. Have fun!
Design your own Wikipedia 25 banner
We’re inviting community members to help design a special birthday banner by including their own photo alongside the Wikipedia's 25th anniversary puzzle piece brand mark. Once you’ve created your design, please upload it to Wikimedia Commons so it can be celebrated by everyone.
This Google Slides deck provides you with a template and instructions for creating your own banner. The template is designed to be modular, meaning that banners can be combined with one another to make larger collages.
Banner guidelines
Printing
In order to ensure that the size and quality of banners remains consistent, they should each be printed at a size of 100cm x 100cm on semigloss paper.
Selecting imagery
There is a wide variety of imagery that can be found on Wikimedia Commons, from beautiful landscapes, to iconic images from history. When choosing pictures for your layouts, there are however a few things we suggest you take into account:
- Double check that images are public domain or that the licenses are CC BY, CC BY-SA or CC BY-NC.
- Make sure that image is attributable to a specific person or user.
- Images should not consist of complex or busy patterns that interfere with the puzzle pattern.
- We prefer you refrain from using significant historical figures.
- If cultural or religious symbols are depicted, they should be done so respectfully and contextually.
- Avoid images that can be interpreted as overtly political or partisan, culturally insensitive or disrespectful to the people present in the photo.
- Images should avoid depictions of other brands.
- Images should be suitable for all ages.
Color selection
Ensure that any icons/logos used maintain an appropriate color contrast from your selected background color
Using the designs for other materials
The Wikipedia 25 icons can be used to produce celebratory merchandise, identify special web pages or other digital content, make posters or banners, name tags, birthday cakes, and much more. Please do not use the name "Wikipedia" to sell any items, or for other uses without checking the trademark policy.
Instructions on how to place icons
Examples of printing
Pre-made designs
Available merchandise and swag
Two collections were developed to celebrate this milestone: The first one is a “Classics Collection”, inspired by Wikipedia’s beloved look, its hyperlinks, infoboxes, etc. That collection is already available and features t-shirts, hats, pennants, socks, and more. The second collection is launching on Wikipedia’s birthday, 15 January 2026, and is inspired by this birthday’s theme: 25 years of humanity at its best. It features really fun items, from pillows to hats. Check out the Wikipedia Store on 15 January 2026 to place your order.
Presentation template
Are you planning to hold a talk, a presentation or a discussion during your Wikipedia 25 event and need a branded slide template? Find the Wikipedia 25 presentation template here. Make a copy and personalize it to best fit your needs.
Download presentation template here (Google Slides)
Download presentation template here (Open Document Format)
Celebration videos
Celebratory video messages from Jimmy Wales and Maryana Iskander that can be played at birthday celebrations.
-
Wikipedia 25 birthday message from Jimmy Wales 1
-
Wikipedia 25 birthday message from Jimmy Wales 2
-
Wikipedia 25 birthday message from Jimmy Wales 3
-
Wikipedia 25 birthday message from Maryana Iskander 1
-
Wikipedia 25 birthday message from Maryana Iskander 2
-
Wikipedia 25 birthday message from Maryana Iskander 3
25 years of human knowledge video
25 years ago, Wikipedia was a dream. A wildly ambitious, probably impossible dream. This video was created to highlight the past 25 years of human knowledge, and the people who made it possible.
We have created different versions for you to share this video widely on social media, in blog posts, presentations, live events, etc.
More formats of this video are available on Wikimedia Commons (with burnt-in subtitles, without voiceover, shorter cutdowns, and vertical videos)
Meet Wikipedia editors
A 9-part docuseries tells unique stories of editors from around the world, showcasing how their purpose and passion for free knowledge have shaped the encyclopedia over the last 25 years.
-
Andrew
-
Netha
-
Gabe
These videos are available on Wikimedia Commons.
Digital swag
Celebrate with this fun collection of digital assets!
Video call backgrounds
Use these backgrounds in your meetings or virtual events. Find the Wikipedia 25 virtual backgrounds here. Download them and select your favorite to use! (Google Slides) (JPEG)
Social cover images
Upload these to your social media profiles.
YouTube
Mastodon, Bluesky and Twitter
Need help with the celebration toolkit?
We encourage everyone to explore, experiment, and have fun when applying the design toolkit. When we use the toolkit well, we create a globally visible campaign that connects the different parts of the movement through Wikipedia’s 25th birthday. Let’s celebrate the people who have made Wikipedia possible over the last 25 years and invite more people into the movement!
If you have any questions about using the toolkit, please contact the Brand Studio team at wp25design wikimedia.org. The Brand Studio is a very small team handling a number of projects, so while we may not be able to offer design execution help, we will try to clarify any confusions and offer suggestions within three business days. This inbox will remain active during this year of celebration until December 2026.
The Brand Studio is also offering office hours to answer any questions you may have about the toolkit:
- November 19, 2025, 18:00 UTC: Bex, Shrutika
- December 3, 2025, 10:00 UTC: Bex, Corli
- February 10, 2026, 18:00 UTC: Bex, Shrutika
- February 24, 2026, 10:00 UTC: Bex, Corli
Future dates will be added in the new year.
There will also be a Let’s Connect session in January, 2026, where the Brand Studio team will present the design system leading to a discussion. Details for Let’s Connect will follow.