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3 things to consider before you PR your esports brand

swiperight logo cyanpng 3 things to consider before you PR your esports brand

Swipe Right PR is a London-based entertainment technology agency. Nominated for MCV’s Best PR & Comms Team two years in a row, the agency offers everything from corporate communications and events management, right through to brand strategy and marketing. We asked Kirsty, Swipe Right’s founder and all around boss,  to spill …

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Vainglory opens pre-registration for 5 v 5 closed beta tests

vainglory in actionjpg Vainglory opens pre-registration for 5 v 5 closed beta tests

Vainglory has opened global pre-registration to allow players to sign up for a chance to play Vainglory’s forthcoming 5 v 5 mode. Currently the mobile MOBA only supports six players in 3 v 3 matches, however Super Evil Megacorp has claimed that it’s 5 v 5 mode has been created …

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The F1 Esports Series shines in inaugural event at Gfinity’s London arena

e45b10af3101d4f925a35ec845f1fad9jpg The F1 Esports Series shines in inaugural event at Gfinity's London arena

Last night was the inaugural F1 Esports Series at London’s Gfinity arena. It’s been a busy year for licensed motorsports making a move into esports, and WRC, Project Cars 2 and MotoGP have all tried their hand at official tournaments, and several third-party organisations have had an attempt too.  However, …

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WWE and IGN team up for livestreaming partnership

021 xavierwoodsphd2 ccb9fe3b1b71dd921d75ba400b8cfa050jpg WWE and IGN team up for livestreaming partnership

IGN Entertainment has announced a partnership with World Wrestling Entertainment, Inc (WWE) which will see the brands uniting for 90 minute “WWE x IGN eSports Showdown” livestreams.  The first event took place last night, at 7pm ET, as WWE fans could watch via stream or in person as WWE Superstars …

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RuneScape Deadman Autumn International winner is disqualified following investigation

deadman ratio 169jpg RuneScape Deadman Autumn International winner is disqualified following investigation

The team behind Old School RuneScape has finally responded to the controversy that engulfed the recent Deadman Autumn Invitational. Viewers became suspicious after some odd behaviour and string of mystery disconnects blighted the final game. The decision to split the last 200 players into four separate islands also raised eyebrows, …

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The Overwatch League’s Shanghai franchise now has a name

shangdragjpg The Overwatch League’s Shanghai franchise now has a name

A team from the upcoming Overwatch League has for the first time been given an official name and branding. The Shanghai Dragons will, as the name suggests, represent China’s biggest city. It’s owned by Netease, which is of course a partner of Overwatch developer Blizzard. Its logo takes the form …

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H2K threatens to quit EU LCS unless revenue sharing plan is put in place

h2kjpg H2K threatens to quit EU LCS unless revenue sharing plan is put in place

London-based esports organisation H2K has again threatened to quit the EU LCS unless Riot makes changes to more closely mirror the franchise system used in the US. Earlier this month H2K claimed to be subsidising its League of Legends team to the tune of €2m a month. Now it has …

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UK gamers among the least aware of esports

esportsgenjpg UK gamers among the least aware of esports

An extensive report from YouGov has found that the UK lags behind every other surveyed country when it comes to esports awareness. The study found that 35 per cent of the population are aware of the esports, but that only seven per cent had ever watched it. Eight per cent …

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Bluehole confirms Tencent interest as reports suggest stake has already been acquired

pubgcratejpg Bluehole confirms Tencent interest as reports suggest stake has already been acquired

PlayerUnknown’s Battlegrounds developer Bluehole has confirmed that it is indeed in discussions with Chinese gaming giant Tencent about a possible equity acquisition. Bluehole last month denied reports that Tencent had already invested in it, telling Games Industry that such reports were “not accurate”. However, speaking to Bloomberg, Bluehole co-founder and …

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