Games

Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams

Digital entertainment marketplace G2A.COM today announced the renewal of its long-term partnership with World of Warcraft professional guild Echo Esports. This sponsorship supports Echo’s latest bid to become champions of the World of Warcraft: Midnight Race to World First (RWF). The collaboration marks a decade of G2A.COM’s involvement in esports, with total investments exceeding €12 million globally.

Game Dev Heroes, the awards initiative created to shine a spotlight on the often-overlooked individuals powering the games industry, is expanding internationally with the launch of Game Dev Heroes Benelux 2026.

The UK games development sector is facing its most severe downturn on record, with employment falling at the fastest rate ever measured and start-up activity collapsing to a 15-year low, according to new research published today by TIGA, the trade association representing the UK video games industry. 

Ludo.ai, the AI game design and production hub, has released the beta of its new API and Model Context Protocol (MCP) integration, giving developers a faster way to generate production-ready game assets without breaking creative flow. The release enables indie developers, content creators and studios to integrate Ludo’s asset creation directly into everyday workflows, from AI assistants and IDEs to custom tools, build systems and automated pipelines.

Just months after introducing the Sustainable Games Standard in October 2025 - a global emissions reporting framework built specifically for game studios - the Sustainable Games Alliance (SGA) reaches another milestone with the release of three power-saving plugins for leading game engines: Unreal, Unity and Godot. 

PlanetPlay (www.planetplay.com), the award-winning not-for-profit games marketplace, has unveiled Battle for the Habitats, a landmark biodiversity campaign bringing studios, publishers and players together for the largest collective environmental activation the games industry has ever delivered.

The MCV/DEVELOP Awards have been around for over 20 years, and aim to recognise the successes of the UK games industry in every area that it excels, from innovations in game creation to accomplishments in recruitment, PR, retail and the media. They’re a key industry event in the games calendar, and bring together its exceptionally talented people for a night of celebration and enjoyment.

Another wave of speakers has been confirmed for the 6th Games Growth Summit, taking place on 4th June, with Arden Aspinall, CEO of Cast Iron Games, and Adam Keely, Head of IT at Code Wizards Group / Studio Wizards, joining the growing lineup of industry experts. Adam Keely will take …

PLAION is excited to announce a new distribution partnership agreement with award-winning publisher Secret Mode, appointing PLAION as the global physical distributor for Star Wars: Galactic Racer, the debut title from AAA development studio Fuse Games. This strategic collaboration leverages PLAION’s expansive global distribution capabilities to ensure the physical editions of Star Wars: Galactic Racer reach enthusiasts worldwide.