Tomás Yacachury
Programmatic Supply Expert | Partnerships | Educator & Speaker 🎤📈
LinkedIn
LinkedIn
Product Ownership
kAI Explorer
kAI Explorer
Kayzen app
Kayzen's School of Programmatic
Kayzen's School of Programmatic
School of Programmatic is designed to create empowered decision-makers proficient in managing media budgets and equipped with expertise in Programmatic and In-App advertising.
Kayzen's Programmatic Inventory Index 2022 - 2024
Kayzen's Programmatic Inventory Index 2022 - 2024
Access our annual Programmatic Inventory Index and deep-dive reports to stay informed on industry trends and inventory insights.
Presentations - Podcasts - Webinars
In-App Unlocked - The Untapped Channel Hiding in Every Phone - Affiliate Takeover - July 2025
In-App Unlocked - The Untapped Channel Hiding in Every Phone - Affiliate Takeover - July 2025
Beyond Clicks: Measuring True Video Ad Engagement - APS London - April 2025
Beyond Clicks: Measuring True Video Ad Engagement - APS London - April 2025
Q1 Quarterly Trends Report Webinar - Singular - February 2025
Q1 Quarterly Trends Report Webinar - Singular - February 2025
#23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)
Podcast
·
Podcast
#23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)
Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN
Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN
What can we learn from 24 trillion in-app ad bid requests? - Growth Masterminds Podcast - October 2023
What can we learn from 24 trillion in-app ad bid requests? - Growth Masterminds Podcast - October 2023
Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ...
To click or not to click: A 360° view on creative experiences - Kayzen Webinar - September 2023
To click or not to click: A 360° view on creative experiences - Kayzen Webinar - September 2023
Articles - Blog Posts
Campaign Planning Should Never Be Driven by Assumptions
Campaign Planning Should Never Be Driven by Assumptions
Inside kAI Explorer: the AI powered by billions of bid requests that reveals global in-app inventory trends, pricing benchmarks, and supply dynamics.
App Leaders - Business of Apps
App Leaders - Business of Apps
Tomás works as a Global Supply and Partnerships Lead at Kayzen. He has been in the adtech industry for over six years, the last four at Kayzen, focusing on managing supply partnerships as well as researching the mobile programmatic supply landscape. He loves sharing his insights through articles, reports, webinars, events, and Kayzen’s School of Programmatic, making the complex programmatic landscape accessible and engaging for everyone. In your own words, what’s your role in the app business right now? I’m constantly looking for ways to democratise understanding and data access to programmatic in-app inventory. Whether it is through articles, Kayzen’s School of Programmatic, kAI Explorer, our recently launch AI agent for programmatic in-app supply exploration, or even speaking at great events such as Business of
Lessons from building AI agents on structured data in programmatic advertising
Lessons from building AI agents on structured data in programmatic advertising
When people think about artificial intelligence, they often picture chatbots spinning out text, image generators creating art, or voice assistants fielding questions. In all these cases, AI is working with unstructured data: words, pixels, sounds. Messy inputs, human in origin, and often evaluated qualitatively rather than quantitatively. But there’s another side of AI that rarely gets airtime: the side that deals with structured data. At Kayzen, we live in this world. Programmatic advertising is built on structured data at massive scale. It’s this reality that led us to build kAI, the first AI agent for programmatic in-app supply, an entirely different challenge compared to the AI hype most people are used to. kAI – Kayzen’s AI agent for programmatic in-app supply (1) Source: Kayzen In
Mobile video ad click rates surge, raising questions about user intent - Business of Apps - July 2025
Mobile video ad click rates surge, raising questions about user intent - Business of Apps - July 2025
How mobile advertisers are trading black-box performance for transparency and control - Paramark News - June 2025
How mobile advertisers are trading black-box performance for transparency and control - Paramark News - June 2025
To click or not to click, that is no longer the question - April 2023
To click or not to click, that is no longer the question - April 2023
Leveraging Transparency with SPO - November 2021
Leveraging Transparency with SPO - November 2021
The key is to optimize everything. Digital marketers around the world are rallying around that message - and that increasingly includes SPO.
Explore other Linktrees
Ken Eurich
@keneurich
gigglysquad
@gigglysquad
royelotis
@royelotis
Lindsey Arnold
@Lindsarnold
ericclapton
@ericclapton
Ashe
@ashemusic
Dan Fehy
@GrittySoldier
Benton Palmer
@tightwaddiy
Charli Andrea
@charliandrea
nicolebyerwastaken
@nicolebyerwastaken
previous
next
Discover more
See all
@salome_mareen
@ankhjeri
@Nikhil258
@nzsofia309
@alunos.cefcul
@strangegodsart
@guapoprada
@krishnarajsdm
@wearchics
@shopmendes.br
@ganluv
@truestreetco
@H_iba
@ritualhaus
@ttevy_
@RPGames25
@avanzenx
@Bianca_Tavares
@tinkasenf
@hotelcouncilsf
@kylieviralvideos
@realCHVSE
@multidogmaven
@sydnapolipizza
@magnetizemeff
@sapna.drone
@nandaferrazdoces
@Sorridents_
@manzil
@progressivehrstrategies
@jahent
@ccna_descomplicado
@marketingdoctors
@snp.millarbell_
@colognesenicola
@shakeebshuweb
@locophonegsm
@chilaquileselmachin
@secondnatureusa
@Tyler.ph
@LokaNaka
@tuckerhaley1317
@N.ovo
@hactexas
@sirlwkemichael
More from Linktree
Products
Link in bio + tools
Manage your social media
Grow and engage your audience
Monetize your following
Measure your success
Templates
Marketplace
Learn
Resources
How to use Linktree
Pricing
Link in bio + tools
Link in bio
Customize your Linktree
Link shortener
Create trackable, shareable short links
QR code generator
Turn links into scannable QR codes
Canva Background Editor
Import your custom designs from Canva into your profile
Linktree for every social platform
Grow and engage your audience everywhere
Instagram
TikTok
LinkedIn
X
Manage your social media
Schedule and auto-post
Hands-free, hassle-free social media planning
Instagram auto reply
Automated replies and DMs triggered by comments
AI content & caption generator
Instant AI-powered post ideas and captions
Hashtag generator
Trending hashtag suggestions for better reach
Social integration for every social platform
Plan, auto post, and share across all platforms
Instagram
TikTok
Facebook
Pinterest
LinkedIn
Threads
Youtube
Grow and engage your audience
Collect leads with contact forms
Turn visitors into subscribers
Manage and activate your audience
Organize, tag, and track contacts
Send contacts to email tools
Sync with Mailchimp, Klaviyo, Kit & more
Monetize your following
Earn with a Linktree Shop
Sell products and earn commission
Sell an online course
Create and sell your expertise easily
Host digital products
Sell digital products and build your email list
Earn by hosting sponsored links
Share brand offers and earn for every sign-up or sale
Get rewarded for growing your Linktree
Earn points, level up and unlock cash bonuses
Booked and paid, easily
Offer sessions and earn from your expertise
Measure your success
Social + link analytics
Track clicks, engagement and audience insights
Resources
Read our blog
All the latest tips, tricks and growth strategies
Success Stories
Real people, real results on Linktree
How to use Linktree
Linktree Help Centre
Get answers, guides and support