Marine Retailers Association
Training · Advocacy · Education · Certification · Collaboration
Join the MRAA
Join the MRAA
The MRAA has membership options for both retailers and partners. Join the Marine Retailers Association of the Americas (MRAA).
Partner with MRAA
Partner with MRAA
Increase dealer success by partnering with MRAA. Amplify your visibility in front of the top dealers across North America.
Boat Biz Podcast - YouTube Playlist
Boat Biz Podcast - YouTube Playlist
In this very first episode of “The Boat Biz” Podcast with MRAA President Matt Gruhn, he’s joined by MRAA Vice President Liz Walz as they discuss the state of...
May Spotlight: First-Season Boat Ownership
May Spotlight: First-Season Boat Ownership
Guide new boat owners with smart follow-up, training and support that builds trust, confidence and long-term dealership loyalty.
Exhibit at Dealer Week 2026
Exhibit at Dealer Week 2026
Resource Center
Resource Center
The MRAA Resource Center supplies tools, tactics, and essential resources for boat dealers and marine retailers to improve their businesses.
Login to MRAATraining
Login to MRAATraining
2025 Compensation Study
2025 Compensation Study
Certify Your Dealership
Certify Your Dealership
Learn how to establish efficient & effective processes that lead to an outstanding retail experience for your customers with MRAA Certification Program
Certify Your Staff
Certify Your Staff
Subscribe to Toolbox - MRAA's weekly newsletter
Subscribe to Toolbox - MRAA's weekly newsletter
Ask AIMIE - MRAA's AI chat assistant
Ask AIMIE - MRAA's AI chat assistant
All About Aimie What is Aimie? Aimie is an AI-powered platform trained on MRAA’s extensive content and educational programs. Designed to be our smartest team member, she can instantly answer any of your industry questions. What Information Does Aimie Know? Aimie has been specifically trained on all of the educational resources and courses available to […]
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