Optimove

Optimove , the #1 Player Engagement Platform for iGaming, will be on the ground at SiGMA World Asia! 🇵🇭 Come find us at Booth #2431 to discuss the future of iGaming. See you there 👋 Jack Wheeler Roy Wasserman Asaf Stein Prean Naidu

Optimove helped MyHeritage build a post-onboarding email program that lifted user activity by up to 23.1% versus a control group. Want to know how? At CRMC 2026, Moshe Demri, GM & SVP Global Revenue at Optimove, will join Asaf Younger, VP Engagement & Monetization at MyHeritage, to walk through the full story. Our team will also be at the Optimove lounge - stop by to talk personalization, real-time decisioning, and turning customer context into action. See you in Texas! 👋

We're excited to announce our partnership with Delivyr 🤝 For too long, iGaming operators have watched campaigns get filtered or blocked.  Optimove and Delivyr just solved it, bringing compliant delivery to regulated markets. With this integration, operators can: - Reach players via SMS and MMS without delivery failures - Segment audiences and orchestrate journeys inside Optimove - Deploy 100+ pre-built templates across the customer journey - Track mobile performance in a unified dashboard - Best-in-class CRM. Compliant delivery. One workflow. Read more here: https://lnkd.in/eYvxGitF Jeffrey Harris, Meryl Serouya, Ethan Harris, Eric Zeiri

Most teams still build email campaigns like an assembly line. Brief in. Build. Duplicate for region. Duplicate for language. Duplicate for offer. QA. Compliance. Someone changes the offer. Repeat. There's a better way. Master templates. Liquid language. Data Connections. Content Blocks. Read more on our blog 👉 https://lnkd.in/es7zEvcB

We asked Alyson Blawat, Senior Director of Customer Strategy at Blain's Farm & Fleet (Blain Supply, Inc.), what the future of marketing looks like. 🎤 Her take: AI handles the operational heavy lifting, so your team has more room to create.

"It comes down to the people." Moshe Adir from Vegas Kings has worked with a few CRM providers.  What makes Optimove different is not a choice between great tech and great people. It is both. Watch to hear it from him. 🎥 Read the full story on our blog: https://lnkd.in/emWZvKxQ

We're heading to SBC Summit Canada! 🇨🇦 Jeff Laniado will be taking the stage to discuss how Canadian operators can turn the ⚽ 2026 World Cup surge of new bettors into lasting growth. Come find us at Booth 310 👋

Felipe Costa Nadalini has always loved LEGO. Not just the building. The figuring out how things fit together. It's probably why, when Optimove asked if he was ready to build something from scratch in a market that was still taking shape, he said yes. So Felipe joined Optimove as a Sales Executive focused on Brazil 🇧🇷, with zero background in iGaming and exactly the right amount of curiosity. Brazil was a new market. iGaming was a new industry. The team was spread across time zones and cultures. He figured it out. That ability to move across contexts, pick up new skills, and connect different audiences is exactly what Positionless Marketing looks like from the inside. And the more complex the work got, the more he grew into something he'd always been good at: connecting stories into bigger narratives that actually land. Two years in, he shows up at industry events and people come find him. To say hello, grab a drink, catch up. That's the part he's most proud of. Outside of work, Felipe's most important project is his wife and 3-year-old son. Right now they're deep into LEGO and The Lord of the Rings. His son insists on playing the Balrog. Deep down, he's raising a Frodo. 💜

Vibe coding promised marketers a shortcut. Build landing pages, microsites, and tools in minutes, no dev required. And it delivers... up to a point. What if the hard part was never the landing page? 👀

Some partnerships just keep delivering. 🤝 11 years ago, Amelco chose Optimove. Today, 100% of their clients do too. Brandon Walker, Head of New Business at Amelco Limited, shares why Optimove was the right choice then, and still is today. 🎥