the problem with "going gay." (or, a brief analysis/open mic discussion of the ruby rose phenomenon)

I'll keep this brief, if only because I want to have the opportunity to discuss this more in-depth with any takers.

There have been a number of interesting articles on the subject, and even doing a cursory Facebook keyword search for "Ruby Rose" will pull up a mélange of shared videos, tweets, pieces, and posts that underscore the issue that Mic articulates quite well in this article.

Quick, quotable quote:
                                      "...talk of 'going gay' for Ruby Rose makes being gay sound like it's a
                                      quick and easy choice (and the only choice)."
                                    (One of the many quotes I was tempted to use.)

Thoughts? Comments? Declarations of intent? I'd love to hear anything and everything!