Unified Commercial Strategy

Stop Funding Disfunction

Marketing Blames Sales. Sales Blames Marketing. You Pay The Bill.

When Marketing and Sales live in different houses, your revenue gets lost on the commute. Stop paying for broken hand-offs. We run the entire lifecycle from click to cash. One team. Nothing to hide.

An award-winning collective

Most B2B firms fall into the same trap.

An inbound agency on one side, a sales & marketing department on the other, and a founder stuck in the middle managing excuses.
We call it - The Coordination Tax.

The Growth Model Is Broken

You aren’t growing. You’re just paying for the privilege of being a referee.

Most B2B firms doing $2M to $15M pay a silent tax. It’s agencies that don’t understand a P&L, lead gen that books rubbish meetings, and fractional CMOs talking values over revenue. Founders end up mediating every Monday because sales hates the leads and marketing hates the sales process. That’s not growth, it’s wasted oxygen.

Some of our clients

Losing Momentum

When Reputation Alone Isn’t Enough

We help Australia based B2B companies turn expertise into credibility and create a system that supports real, repeatable growth.

Stuck & firing? Let's change things.

Plenty Going On. Less Closing.Selling Without Digital LeverageAI Passed You ByDesign Was an Afterthought

Deals Aren’t Landing AnymorePipeline Isn’t What It WasBusy Teams, Stalled RevenueCompetitors are Leading Again

What We Can Deliver

Small Sprints. Big Wins.

You don’t need another big campaign. You need short, focused sprints that fix what’s broken now, while setting up long term growth.

Established & tired? Time for a change.

Featured Projects

Collective Results

Our Team

The Team Behind Leef

Leef is built by people who have lived both sides of growth. Since 2010, we have built brands, websites and B2B campaigns, alongside sales teams, outbound motions and revenue from the ground up.

That mix is why it works. We know how brand builds trust, clarity creates belief, and outbound turns it into pipeline. Not theory. Just years of doing the work, brought together as one system.

5/5

“Softy Solutions took our rough concept and turned it into a polished SaaS product in just 8 weeks. The speed and quality blew us away!”

5/5

“Their AI-powered workflow is a game-changer. We launched ahead of schedule and under budget.”

5/5

“Softy Solutions turned our scattered idea into a polished MVP in under two months. The AI-driven workflow saved us months of trial and error.”

Insights Blog

We build pipeline engines for Australian B2B firms that rely on trust, expertise and sales led growth.

Hours saved from Coordination Tax in the average quarter

0 +

Increase in accepted meetings for new AE teams

%

Fastest turn on ICP clarity and outbound setup

0 hrs

Of clients stay after the first 90 days

0 %

FAQ

Got Questions? We’ve Got Answers

The system is built from experience on both sides of growth. We have built brands and websites, but we have also led sales teams, trained AEs and carried targets. That means everything we deliver is designed to support real sales behaviour and real pipeline outcomes, not theory.

Most pipeline issues are not caused by the offer. They come from a disconnect between brand, website and outbound. When messaging is unclear or trust is not built early, sales effort works harder than it should. We fix this by aligning positioning, website clarity and outbound so prospects understand your value before the first conversation.

A good looking website is not the same as a clear one. If visitors cannot quickly understand who you help, what problem you solve and why you are credible, they will not move forward. We design websites to support belief and sales conversations, not just aesthetics.

Outbound fails when it is treated as volume instead of precision. Without strong positioning, proof and structure, it feels pushy and inefficient. We build outbound motions that are disciplined, targeted and supported by brand and website signals, so conversations start warmer and convert better.

No. In most cases, the issue is not starting again, it is connecting what already exists. We refine messaging, sharpen structure and align systems so brand, website and outbound work together instead of in isolation. Small changes in the right places create outsized impact.

Your Product Could Be Next

Ready to Transform Your Business?

LEEF is where bold ideas become unstoppable brands.