Stop Funding Disfunction
Marketing Blames Sales. Sales Blames Marketing. You Pay The Bill.
When Marketing and Sales live in different houses, your revenue gets lost on the commute. Stop paying for broken hand-offs. We run the entire lifecycle from click to cash. One team. Nothing to hide.
Most B2B firms fall into the same trap.
An inbound agency on one side, a sales & marketing department on the other, and a founder stuck in the middle managing excuses.
We call it - The Coordination Tax.
The Growth Model Is Broken
You aren’t growing. You’re just paying for the privilege of being a referee.
Most B2B firms doing $2M to $15M pay a silent tax. It’s agencies that don’t understand a P&L, lead gen that books rubbish meetings, and fractional CMOs talking values over revenue. Founders end up mediating every Monday because sales hates the leads and marketing hates the sales process. That’s not growth, it’s wasted oxygen.
Some of our clients
Losing Momentum
When Reputation Alone Isn’t Enough
We help Australia based B2B companies turn expertise into credibility and create a system that supports real, repeatable growth.
Why firms need stronger presence?
Who we specialise in supporting?
Who gets the most value?
The Funded & Firing (<$2M + recent Seed/Series A)
Who we work directly with?
Plenty Going On. Less Closing.Selling Without Digital LeverageAI Passed You ByDesign Was an Afterthought
Deals Aren’t Landing AnymorePipeline Isn’t What It WasBusy Teams, Stalled RevenueCompetitors are Leading Again
What We Can Deliver
Small Sprints. Big Wins.
You don’t need another big campaign. You need short, focused sprints that fix what’s broken now, while setting up long term growth.
Signal Audit
Signal Audit
Narrative Design
Narrative Design
System Build
System Build
Pipeline Launch
Pipeline Launch
Featured Projects
Collective Results
Our Team
The Team Behind Leef
Leef is built by people who have lived both sides of growth. Since 2010, we have built brands, websites and B2B campaigns, alongside sales teams, outbound motions and revenue from the ground up.
That mix is why it works. We know how brand builds trust, clarity creates belief, and outbound turns it into pipeline. Not theory. Just years of doing the work, brought together as one system.
“Softy Solutions took our rough concept and turned it into a polished SaaS product in just 8 weeks. The speed and quality blew us away!”
“Their AI-powered workflow is a game-changer. We launched ahead of schedule and under budget.”
“Softy Solutions turned our scattered idea into a polished MVP in under two months. The AI-driven workflow saved us months of trial and error.”
Insights Blog
We build pipeline engines for Australian B2B firms that rely on trust, expertise and sales led growth.
Hours saved from Coordination Tax in the average quarter
Increase in accepted meetings for new AE teams
Fastest turn on ICP clarity and outbound setup
Of clients stay after the first 90 days
FAQ
Got Questions? We’ve Got Answers
How do we know LEEF will work for a B2B service business like ours?
The system is built from experience on both sides of growth. We have built brands and websites, but we have also led sales teams, trained AEs and carried targets. That means everything we deliver is designed to support real sales behaviour and real pipeline outcomes, not theory.
Why is our pipeline inconsistent even though we have a good offer?
Most pipeline issues are not caused by the offer. They come from a disconnect between brand, website and outbound. When messaging is unclear or trust is not built early, sales effort works harder than it should. We fix this by aligning positioning, website clarity and outbound so prospects understand your value before the first conversation.
Our website looks fine, so why is it not converting into leads?
A good looking website is not the same as a clear one. If visitors cannot quickly understand who you help, what problem you solve and why you are credible, they will not move forward. We design websites to support belief and sales conversations, not just aesthetics.
Why does outbound feel manual, uncomfortable or low return?
Outbound fails when it is treated as volume instead of precision. Without strong positioning, proof and structure, it feels pushy and inefficient. We build outbound motions that are disciplined, targeted and supported by brand and website signals, so conversations start warmer and convert better.
Do we need to rebuild everything to see better results?
No. In most cases, the issue is not starting again, it is connecting what already exists. We refine messaging, sharpen structure and align systems so brand, website and outbound work together instead of in isolation. Small changes in the right places create outsized impact.
Your Product Could Be Next
Ready to Transform Your Business?
LEEF is where bold ideas become unstoppable brands.