I’ve been a bit obsessed with the Pareto Law the last 15 years or so. A great example: America’s top 10% of drinkers account for over 60% of all alcohol sales. These heavyweights down more than 10 drinks per day, or 74 drinks per week, on average. That’s the equivalent of guzzling five 750ml vodka bottles, 18 full-sized bottles of wine, or throwing back three 24-can cases of beer — each and every week!