Joff Rae *for iSPARX™ – Medium

Joff Rae *for iSPARX™

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Joff Rae *for iSPARX™

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Oct 10, 2025

# AR+IQ: A Comparative Analysis of Transformative Innovation

AR+IQ is the platform that turns place into interface.

# AR+IQ: A Comparative Analysis of Transformative Innovation

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Joff Rae *for iSPARX™

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May 10, 2024

The Symbiotic Relationship of Art and Technology: Art Leading Innovation Free from Political or…

Art and technology have always been intertwined, with each influencing and inspiring the other throughout history. In recent years, as…

The Symbiotic Relationship of Art and Technology: Art Leading Innovation Free from Political or…

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Joff Rae *for iSPARX™

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Apr 8, 2025

Authenticity isn’t just a story you tell — it’s a structure you honour.

I just had to walk away from a project that I’d been in deep with — joining on the basis that it was Te Ao Māori driven kaupapa with a…

Authenticity isn’t just a story you tell — it’s a structure you honour.

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Joff Rae *for iSPARX™

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Jan 2, 2025

Welcome to Guerrilla Media Agency: Redefining Interactive Experiences

We are proud to introduce Guerrilla Media Agency (GMA) — the next evolution in media technology, born from the creative legacy of TOI…

Welcome to Guerrilla Media Agency: Redefining Interactive Experiences

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Joff Rae *for iSPARX™

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Jul 23, 2023

Unleashing the Power and Potential of Mātauranga Māori: Insights from Carvings and Taonga Shaping…

Mātauranga Māori, the traditional knowledge and wisdom of the indigenous Māori people of New Zealand, is a treasure trove of insights into…

Unleashing the Power and Potential of Mātauranga Māori: Insights from Carvings and Taonga Shaping…

Joff Rae *for iSPARX™

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May 25

The Innovation Economy’s Dirty Secret: When Storytelling Replaces Engineering

There is a pattern running through the technology sector that we do not talk about enough.

The Innovation Economy’s Dirty Secret: When Storytelling Replaces Engineering

Joff Rae *for iSPARX™

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May 23

Is Grifting Fraud?

Authenticity, Hype Cycles, and the Cost of Pretending in Emerging Technology

Is Grifting Fraud?

Joff Rae *for iSPARX™

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May 15

The Quiet Architect: How Graeme Nesbitt Built Modern New Zealand Music

Most New Zealanders have never heard his name. But if you’ve ever been to the New Zealand Festival of the Arts, watched the NZ Music…

The Quiet Architect: How Graeme Nesbitt Built Modern New Zealand Music

Joff Rae *for iSPARX™

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Apr 3

AR+IQ and the rise of modular spatial products

Building AR+IQ as a modular platform for independent developers and agencies

AR+IQ and the rise of modular spatial products

Joff Rae *for iSPARX™

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Feb 22

From Immersive Agency to Spatial Platform:

Why iSPARX™ is Rebranding as AR+IQ™ and Establishing HQ in Sydney

From Immersive Agency to Spatial Platform:

Joff Rae *for iSPARX™

Joff Rae *for iSPARX™

ARTIVIST - Producer & Creative / New Media Artistic Developer with international cognisance in experiential media & arts. iSPARX™ is a bespoke AR+IQ platform.

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