Duroflex

Proud moment for the team at Duroflex! Our “Designed To De-stress” campaign has won the Most Disruptive Brand Building Approach award at the ET Brand Disruption Awards. This recognition reflects our continued focus on reshaping conversations around sleep, stress, and everyday wellness through meaningful storytelling and consumer-first innovation. A big thank you to our teams, partners, and audiences who have been part of this journey. Congratulations to everyone who made this possible. Jacob George Sridhar Balakrishnan mathew chandy Mathew George Mathew Joseph Ullas Vijay Girish Appu Anup Daware Rajat Rastogi

Lose sleep over the planet, not your mattres. This Earth Day, it’s worth rethinking the impact of everyday essentials, even the ones we sleep on. Traditional mattresses rely on resource-intensive processes like drilling and mining, following a linear ‘make → use → dump’ model. One that no longer fits a more conscious future. With AirBoost, Duroflex is taking a step towards changing that. Built using a 100% recycled design, it reflects a conscious shift towards reducing environmental impact without compromising on performance or comfort. Why it matters: - Designed with sustainability at its core - Reduces negative environmental impact - Moves towards a waste-free lifecycle Better sleep shouldn’t come at the cost of the planet. #WorldEarthDay #Duroflex #Airboost Jacob George Sridhar Balakrishnan mathew chandy Mathew George Mathew Joseph Ullas Vijay Sudhanshu Krishna Rajat Rastogi Girish Appu Anup Daware

Your mattress might be doing more harm than good and most people don’t even realise it. Over time, mattresses quietly accumulate dust mites, sweat, and allergens, turning into a hidden health hazard that can trigger skin issues, allergies, and even impact sleep quality. Better sleep starts with better awareness. From using a mattress protector and regular vacuuming to simply rotating (not flipping) your mattress, small habits can significantly extend its life and improve your health. Because a mattress is something that supports your wellbeing every single night. Read more on how to care for your mattress the right way: https://lnkd.in/g9_dp5vz #Duroflex #MattressCare #SleepHealth #SleepHygiene #HealthySleepHabits

Mornings shape the momentum of your entire day. How you wake up directly influences energy, focus, and mood. Science shows that small, intentional habits can help the body transition from rest to alertness more smoothly and naturally. Discover simple, research-backed ways to rise feeling clearer, lighter, and more energised. Read more here: https://lnkd.in/gfgEm7_S #Duroflex #DesignedToDeStress #SleepScience

A new chapter in our retail journey begins! We are excited to unveil our revamped experience-led store in Indiranagar, Bengaluru, marking the first step in a larger retail transformation across our stores nationwide. Built on our Designed to De-Stress philosophy, the space focuses on sleep, wellness, and recovery through guided consultations, comfort trials, and personalised recommendations powered by the Decode Studio. With innovations like Airboost technology, we’re enabling more informed, meaningful choices for every consumer to experience deep restorative sleep. 📍 Now open at Indiranagar, Bengaluru #RetailTransformation #Duroflex #DesignedToDeStress Jacob George Sridhar Balakrishnan mathew chandy Mathew George mathew chandy Sudhanshu Krishna Ullas Vijay Vishal Khandelwal Girish Appu Arkadeb Chakraborty Anup Daware Rajat Rastogi

Most workdays don't end when the laptop shuts. They stay in the body. A stiff neck from back-to-back calls. A sore back from hours at the desk. Tired legs after the commute home. For a lot of professionals, daily stress has become physical and it rarely gets addressed before bed. At Duroflex, we believe recovery shouldn't wait for sleep to begin. Our 'Designed to De-Stress' philosophy is built around helping the body release tension before it compounds. That thinking has always shaped our mattresses. Now, we're extending it further. Introducing Neuma, our new massager range built for everyday recovery at home. Shiatsu-inspired techniques, soothing heat therapy, and designs compact enough to fit into a real daily routine. Not a spa visit. Not a physiotherapy appointment. Just a few minutes that your body actually notices. Because when the body de-stresses, sleep does the rest. #DesignedToDeStress #Duroflex #Innovation Jacob George Sridhar Balakrishnan mathew chandy Mathew George Mathew Joseph Ullas Vijay Sudhanshu Krishna Rajat Rastogi Girish Appu Anup Daware Arkadeb Chakraborty

We are a nation of extraordinary dreamers running on extraordinary sleep debt. India has reached the Moon's South Pole. Built one of the world's largest startup ecosystems. Emerged as the 4th largest economy. And yet, 59% of Indians still can't clock six hours of sleep a night. On this #WorldSleepDay, we're asking a question that's keeping us up at night – If India has achieved this much on little rest, imagine what we could do fully rested? Hustle isn't going anywhere. And we're not here to judge the grind. We're here to make sure that when you finally do rest, every minute counts with our latest sleep technology Airboost. Built with over 1 lakh micro-support points and 3x breathability, Airboost enhances N3 sleep (a.k.a. Slow Wave Sleep) where body focuses on physical recovery, tissue repair and immunity, giving you deep restorative sleep. India doesn't need to lose sleep over its dreams. It needs to sleep to achieve them. Duroflex, #DesignedToDeStress. Built for a nation that never stops. #WorldSleepDay #Campaign #Duroflex Jacob George Sridhar Balakrishnan mathew chandy Mathew George Mathew Joseph Ullas Vijay Girish Appu Anup Daware Arkadeb Chakraborty Rajat Rastogi Sudhanshu Krishna

Bengaluru, your next great sleep starts here! We are excited to open the doors to Duroflex’s newest Experience Centre at Bhartiya Mall of Bengaluru. Designed to help people discover the power of deep, restorative sleep the store showcases our latest offerings including Airboost, the next generation of sleep tech offering 3X breathability and 1 lakh+ independent micro-support points. Built as an immersive environment, the space brings together Duroflex’s wider range of comfort solutions, from advanced mattresses to ergonomic recliners and thoughtfully designed sleep accessories, all under one roof. If you’re in Bengaluru, drop by and experience the Duroflex difference. #Duroflex #StoreOpening #RetailExpansion #Airboost #DesignedToDeStress Jacob George Sridhar Balakrishnan mathew chandy Mathew Joseph Mathew George Sudhanshu Krishna Girish Appu Anup Daware Rajat Rastogi Ullas Vijay Arkadeb Chakraborty Vishal Khandelwal

Today’s lifestyles ask more from the body than ever before. Long sitting hours, constant screen time, and daily strain often show up as stiff necks, sore backs, and lingering fatigue. Quality sleep plays a powerful role in helping the body recover, realign, and reset. Explore what’s behind the aches of modern life and how better rest supports recovery. Read more here: https://lnkd.in/g3-SkJ5k #Duroflex #DesignedToDeStress #SleepScience

Fighting over the AC temperature every night? The problem isn't room temperature. It's your mattress trapping heat beneath you. Here's what's happening: Your body needs to cool down by 1-2°C to enter deep sleep. When your mattress blocks heat from escaping, your brain triggers micro-awakenings all night. You don't remember them. But you feel exhausted the next morning. Studies show: proper mattress airflow = 30% deeper sleep, just like AirBoost™, India's latest sleep technology. Understand the science behind it: https://lnkd.in/gt8nqFeJ #Duroflex #DesignedToStress #SleepScience #Airboost