Getting started with ChatGPT Ads is simple. In this quick start video, we walk through the three core steps to launch your first campaign in OpenAI Ads Manager Beta: creating your account, building your campaigns, and monitoring early performance signals after launch.
Step 1: Create your Ads Manager Beta account
All campaign creation and management for ChatGPT Ads takes place in OpenAI Ads Manager Beta, available at ads.openai.com. Get started by creating your Ads Manager Beta account.
To get started:
Sign in with an existing OpenAI account tied to your work email, or create a new account
Complete the onboarding and account verification flow
Finish account setup in Ads Manager Beta
Before campaigns can launch, make sure you:
Add your advertiser name and favicon (brand logo), which will appear in your ads
Set up your billing profile and payment method
Invite additional team members who need access to Ads Manager Beta
For more detail, review our Ads Manager Beta Account Setup guide.
Step 2: Create your campaigns
Once your account is set up, you can create your first campaign. Ads Manager Beta currently supports two campaign creation workflows:
Guided campaign creation: Build campaigns directly in Ads Manager Beta using the step-by-step creation flow
Bulk upload: Create and manage campaigns at scale by uploading a completed campaign schema template
All campaigns in Ads Manager Beta follow the same structure:
Campaign: defines your objective, budget, dates, and targeting
Ad Group: a collection of ads organized around a specific theme or intent area. Context hints can be added to describe relevant conversation types for that ad group
Ad: the creative shown in ChatGPT, including your title, copy, image, and landing page
As part of campaign setup, you will:
Create campaigns and choose objectives
Create ad groups and define context hints
Create ads with titles, descriptions, images, and landing pages
Submit campaigns for review
For best practices, review:
Step 3: Launch and monitor signals
After your campaigns are submitted and approved, monitor your campaign status in Ads Manager Beta to confirm your ads are serving.
If an ad is marked as “Not serving,” hover over the status to view the reason. Many issues can be resolved by editing and resubmitting the ad or campaign, though some ads may be rejected for policy reasons.
Once campaigns are serving, you can begin monitoring performance metrics in Ads Manager Beta, including:
Impressions
Clicks
Spend
CTR
Avg CPC
Avg CPM
Conversions (if conversion measurement is set up)
These metrics can be viewed in three different formats:
Review performance in the campaign/ad group/ad table view
Analyze performance trends over time with charts
Download CSV reports for daily or cumulative values across your selected date range
As you learn from results, you can make updates to your campaigns, ad groups, or ads:
Use in-line edits for quick updates
Use bulk edit workflows for larger changes at scale
As you gather performance data, continue testing and refining your campaigns over time. If you run into issues, review our Troubleshooting Common Issues guide and Frequently Asked Questions article for additional support.