Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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The Taste of Water
This is a conductometer, also known as a conductivity meter. It is used to measure the electrical conductivity of liquids,…
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Art in the clinch
Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…
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It’s raining awards
Check it out! The label of a bottle of Heineken still features four historic dates from the 19th century. In 1875, 1883 and…
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Smile!
Cees van Rijsinge was known as 'Mister Smile' at the Heineken Brewery in Rotterdam. Joining the Sales Department for the…
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Cordial people
it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…
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Handwork
This hand-operated crown-capping machine tells the tale of beer bottling. In the beginning, breweries bottled on a small scale…
