Sony Believes Concord Failed Because of an Overly Competitive Market
According to Hermen Hulst, they aim to ensure they're "not gonna make the same mistakes" with Marathon.
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Sony’s much-maligned live-service shooter Concord (shut down just two weeks after launch) is officially blamed on “a hyper-competitive market” and not standing out—an excuse that glosses over its awkward character designs and $40 price tag that fans hated.
Now CEO Hermen Hulst promises Bungie’s next extraction shooter, Marathon, won’t repeat those “mistakes,” even though it’s already drawing flak for bland heroes, a paid model, rumored marketing cuts and internal studio drama. It feels more like Wall Street window-dressing than genuine course correction.
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