Borderlands 4 pre-orders open at $70, avoiding feared $80 price tag | TechSpot
With more new games costing $80, there were fears that Borderlands 4 would follow this trend. But the game has landed on Steam ahead of its September...
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TL;DR: Borderlands 4 has dodged the dreaded $80 launch price, with its standard edition up for pre-order at $69.99 ($60/€70) ahead of its Sept. 12 release. Deluxe and Super Deluxe bundles will set you back $100 and $130, respectively, packing in post-launch DLC, skins and extra Vault Hunters.
A bit of drama preceded the reveal: CEO Randy Pitchford’s flippant “If you’re a real fan, you’ll find a way to make it happen” comment on X sparked outrage, especially after he noted production costs had doubled since Borderlands 3. He’s since celebrated the $70 price on social media—some suspect it was a cheeky PR play to juice pre-orders—while other big publishers (cough Microsoft) are already eyeing $80 tags on upcoming titles.
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