27 October 2026

7.00 – 8.00 CET

Delegate Registration and Networking Breakfast

8.00 – 8.10 CET

Chair's Welcome and Opening Remarks

SUSTAINABILITY & MATERIALS

Lori Elsen

Director, Packaging Engineering, Global Procurement
3M

DESIGN & BRANDING

Kevin Marshall

Senior Director, Design, Packaging and Content
Microsoft

8.10 – 8.40 CET

Opening Keynote

Jen Huffstetler

Chief Sustainability Officer and SVP, Corporate Global Product Compliance and Sustainable Impact
HP

Kevin Lo

Distinguished Technologist and Director, Circularity and Sustainability data tools
HP

Embedding Compliance, Circularity and Innovation into Global Packaging

  • Integrating sustainability, product compliance, and packaging innovation into a unified global strategy that drives measurable environmental impact and business resilience
  • Designing packaging for circularity from the outset, increasing recycled content, eliminating unnecessary materials, and advancing fibre-based and low-carbon alternatives across HP’s global portfolio
  • Aligning global product compliance with evolving international regulations (including EPR, plastics legislation, and material restrictions) to turn regulatory complexity into competitive advantage
  • Leveraging cross-functional collaboration between sustainability, packaging engineering, supply chain, and procurement to scale responsible material sourcing and closed-loop systems
  • Embedding data, transparency, and lifecycle thinking into packaging decisions to reduce Scope 3 emissions and support science-based climate targets
  • Demonstrating how large, complex global operations can operationalise sustainable packaging commitments at scale while maintaining product protection, customer experience, and cost discipline
8.40 – 9.10 CET

Plenary

Shimei Fan

Chief Scientific and Sustainability Officer
Coty

Sustainability-Driven Innovation and Leadership for a Greener Packaging Future

  • Leading the intersection of science, innovation, and sustainability to reduce environmental impact across product life cycle
  • Advancing “Beauty That Lasts” as a core strategy that drives packaging reduction, greenhouse gas and resource use targets, and climate-aligned goals across the value chain
  • Implementing ambitious environmental commitments (e.g., packaging reduction targets, increased PCR content, FSC/PEFC certified materials) that balance sustainability with product performance and consumer experience
  • Collaborating with industry initiatives (such as “Commit for Our Planet”) to accelerate packaging and lifecycle improvements beyond company boundaries
  • Embedding sustainability into R&D, decarbonisation strategy and cross-functional innovation, ensuring scientific rigor supports both environmental goals and business growth
9.10 – 9.40 CET

Plenary

Designing Intelligent Sustainable Packaging With Data Analytics And AI

  • Analyzing supply chain and usage data to recommend lower impact compliant material alternatives
  • Right sizing packaging to reduce transportation emissions dimensional weight charges and total costs
  • Extending product and package lifespan by tracking environmental conditions and real world usage
  • Designing AI guided formats aligned with consumer behavior and end of life systems
  • Integrating digital product passports and QR coding to enable traceability and circular recovery
  • Collaborating with suppliers and converters to validate performance recyclability and compliance claims
9.45 – 11.25 CET

Refreshments, Networking, and Pre-Arranged 1-2-1 Meetings

11.30 – 12.00 CET

Sessions

SUSTAINABILITY & MATERIALS

Lenny Conil

Global Director, Packaging Innovation
ABInBev

Scaling Beverage Packaging Innovation: Circular Materials, Smart Systems, and Breakthrough Consumer Experiences

  • Developing next-generation beverage packaging formats that reduce environmental impact while preserving product integrity and freshness
  • Accelerating the transition to circular materials and refillable systems through advanced recycling technologies and global supply chain partnerships
  • Introducing smart and connected packaging solutions that enhance brand engagement, traceability, and responsible consumption
  • Leveraging data, rapid prototyping, and agile innovation ecosystems to bring new packaging concepts from lab to market at scale
  • Navigating evolving European and global packaging legislation while driving harmonized standards across diverse markets and production footprints

DESIGN & BRANDING

Kevin Marshall

Senior Director, Design, Packaging and Content
Microsoft

From Vision to Reality: Transforming Packaging Design Through Innovation

  • Innovative approaches to sustainable and circular packaging
  • Creating memorable unboxing experiences that resonate with users
  • Integrating creative strategy with operational and manufacturing realities
  • How a global team ensures consistency, inclusivity, and environmental impact
12.05 – 12.35 CET

Workshops

Room 1

Exploring Advances in Bio-Based, Compostable, and Fiber Packaging Alternatives

  • Advancing next-generation bio-based materials that reduce dependence on fossil resources while maintaining performance and shelf life
  • Scaling compostable and biodegradable packaging solutions that align with end-of-life recovery systems
  • Innovating with fiber-based alternatives to replace plastics in rigid, flexible, and barrier applications across product categories
  • Collaborating across the value chain to ensure recyclability, compostability, and compliance with EU sustainability regulations
  • Balancing material innovation with manufacturability and cost efficiency to achieve scalable, market-ready solutions
  • Measuring environmental impact through life cycle assessments to drive continuous material improvement

Room 2

Designing Connected Packaging That Powers Traceability Authenticity And Consumer Engagement

  • Integrating IoT-enabled packaging architectures to capture supply chain events and environmental conditions end-to-end
  • Deploying dynamic QR codes to deliver serialized product data, experiences, and recall-ready traceability
  • Embedding RFID sensors for item-level visibility, automated inventory control, and closed-loop reverse logistics
  • Implementing NFC tags to authenticate products, unlock on-pack services, and personalize post-purchase engagement
  • Standardizing barcode strategies for global track and trace compliance, serialization, and data harmonization
  • Designing privacy-by-default data flows that protect consumers while enabling trustworthy provenance verification
12.40 – 13.40 CET

Lunch & Learn Roundtable Discussions and Open Seating Lunch

Benefit from additional learning by joining a moderated roundtable discussion on pressing issues in the industry. Registration is required, and attendance for moderated roundtables on Day 1 is limited to attendees and speakers. Choose from:

Engineering stronger corrugate solutions for efficient low carbon shipping

Driving sustainable packaging strategies that deliver measurable circular outcomes

Creating rapid mock ups to validate shelf impact and usability

Applying 3D rendering to accelerate concepts, alignment, and prepress decisions

Advancing compostable packaging with proven performance and certified recovery pathways

Streamlining design workflows for faster approvals and global consistency

13.45 – 14.15 CET

Sessions

SUSTAINABILITY & MATERIALS

Carsten Borth

Senior Director, Procurement Direct Materials, Western Europe
Carlsberg

Resilient and Sustainable Packaging Supply Chains: Driving Value Through Strategic Procurement

  • Aligning direct materials procurement strategies with sustainability targets, cost efficiency, and brand commitments
  • Building resilient packaging supply chains through supplier diversification, risk management, and regional sourcing
  • Collaborating with packaging suppliers to accelerate material innovation, recyclability, and circularity
  • Leveraging data, transparency, and supplier performance metrics to improve quality, availability, and total cost of ownership
  • Navigating regulatory pressure and market volatility while maintaining continuity of supply and speed to market

DESIGN & BRANDING

Claudia Mardegan

Global Director, Product and Design
AbInBev

Design That Performs: Using Data, AI, and Omnichannel Thinking to Drive Measurable Growth

  • Building test-and-learn design loops that combine rapid prototyping, in-market data, and ROI dashboards to clearly link packaging design decisions to business impact
  • Moving beyond aesthetics to quantify design effectiveness, measuring frequency, penetration, and shopper behavior across channels and markets
  • Integrating AI into the design process, from research and insights generation to the use of synthetic users for faster, more scalable learning
  • Creating and scaling global design systems that balance consistency with local relevance, enabling speed, quality, and performance at scale
  • Case study: an omnichannel bottle cap innovation that transformed a small packaging touchpoint into a growth lever, driving increased purchase frequency, brand penetration, and connected brand experiences across physical and digital touchpoints
14.20 – 15.40 CET

NETWORKING, AND PRE-ARRANGED 1-2-1 MEETINGS

15.45 - 16.15 CET

Plenary

Omer Bin Younos

Global Director, Packaging, Foods
Unilever

Designing the Next Generation of Packaging Systems: Resilience, Regeneration, and Responsible Growth

  • Building resilient packaging systems that withstand supply chain volatility while maintaining performance and global scalability
  • Advancing regenerative packaging approaches through renewable feedstocks, biodiversity-positive materials, and optimized resource cycles
  • Elevating consumer experience with intuitive, functional, and accessible packaging formats tailored to diverse markets and dietary habits
  • Harnessing data-driven insights to redesign packaging portfolios for waste reduction, improved recyclability, and lower carbon footprints
  • Creating harmonized compliance pathways that align sustainability commitments with emerging EU and international packaging policies
16.20 - 17.05 CET

Panel discussion

  • Dania Blin

    Global Director, Global Director, Sustainability and Science
    YSL Beauty

  • Miguel Arevalo

    Head, Packaging Sustainability and Innovation
    Google

  • Omer Bin Younos

    Global Director, Packaging, Foods
    Unilever

  • Paul Zimmermann von Siefart

    VP, Corporate Sustainability Management
    Kärcher

  • Jesper Deela Nielsen

    Director and Head, Global Procurement, Logistics and Packaging
    Novonesis

  • Bruno Alcantara

    Director, Packaging Innovation, Household Care
    Reckitt

Scaling Sustainable Packaging by Turning Environmental Goals into Scalable Solutions

  • Embedding sustainability into packaging from concept through commercialization
  • Overcoming cost and supply chain barriers to sustainable materials
  • Collaborating across value chains to drive circular packaging systems
  • Designing packaging for reuse, recyclability, and material recovery at scale
  • Building resilient strategies to meet long-term packaging sustainability targets
17.10 - 17.20 CET

Chair's Closing Remarks

SUSTAINABILITY & MATERIALS

Lori Elsen

Director, Packaging Engineering, Global Procurement
3M

DESIGN & BRANDING

Kevin Marshall

Senior Director, Design, Packaging and Content
Microsoft

17.20 - 18.20 CET

Networking drinks reception

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