Whop.com is an American social commerce platform that enables creators and small businesses to market and sell digital products directly to consumers.[1][2][3][4]
 | |
Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2021 |
| Founders | Steven Schwartz · Cameron Zoub · Jack Sharkey |
| Headquarters | Brooklyn, New York, U.S. |
Key people | Steven Schwartz (CEO) · Cameron Zoub (CGO) · Jack Sharkey (CTO) |
| Products | Digital-product marketplace |
| Website | whop |
History
editWhop was founded in 2021 by Steven Schwartz and Cameron Zoub, who met through a Facebook sneaker-reselling group, and software developer Jack Sharkey.[5][2] In July 2023, the company raised US$17 million in a Series A funding round led by Insight Partners, which valued Whop at slightly over US$100 million.[5][6]
In 2023, Business Insider included the company in its list of “creator-economy startups to watch.”[7]
In February 2024, Fast Company profiled Whop and reported an internal valuation of approximately US$300 million.[2]
In June 2024, Whop secured more than US$50 million in a Series B round led by Bain Capital Ventures, with an estimated valuation of about US$800 million.[8]
In February 2026, Tether invested US$200 million in Whop at a valuation of US$1.6 billion.[9][10]
Platform
editWhop provides sellers with a hosted storefront, merchant-of-record payment system, customer-relationship tools and analytics.[11][12] Buyers access a dashboard that centralises all purchases and community-membership subscriptions.[11]
Whop charges a 2.7% + $0.30 platform fee on transactions processed through Whop Payments, in addition to standard payment-processing charges.[13]
See also
editReferences
edit- ↑ Bradley, Sydney (21 July 2023). "Read the Notion pitch document e-commerce startup Whop used to raise its $17 million Series A". Business Insider.
- 1 2 3 Callahan, Michael (3 February 2024). "Inside Whop, the $300 million Gen Z marketplace for selling your expertise". Fast Company. Retrieved 14 October 2025.
- ↑ "Teen creators jumpstart careers by selling clothes online and getting brand sponsorships". Digiday. 2 January 2025. Retrieved 10 July 2025.
- ↑ McConnell, Liv (2025-10-10). "12 Top Gen Alpha Influencers (And What Their Rise Means)". Teen Vogue. Retrieved 2025-10-15.
- 1 2 Wiggers, Kyle (20 July 2023). "Whop, an online marketplace for digital goods, raises $17M". TechCrunch. Retrieved 14 October 2025.
- ↑ Bradley, Sydney (21 July 2023). "Read the Notion pitch document e-commerce startup Whop used to raise its $17 million Series A". Business Insider. Retrieved 14 October 2025.
- ↑ Perelli, Amanda; Bradley, Sydney; Bhattacharya, Shriya (31 October 2023). "Top investors name the 14 most promising creator-economy startups in 2023". Business Insider. Retrieved 14 October 2025.
- ↑ Perry, Alex (26 March 2025). "Startup Whop Reaps Revenue Gains from Influencer Storefronts". The Information. Retrieved 14 October 2025.
- ↑ "Tether Invests $200 Million in Digital Marketplace Whop to Expand Stablecoin Payments". CoinDesk. February 25, 2026.
- ↑ "Tether Investment Values Whop at $1.6 Billion as Stablecoins Go Mainstream". PYMNTS. February 25, 2026.
- 1 2 Wiggers, Kyle (20 July 2023). "Whop, an online marketplace for digital goods, raises $17M". TechCrunch. Retrieved 14 October 2025.
- ↑ "Whop Raises Another $17M for its Digital Marketplace for Digital Entrepreneurs and Products". AlleyWatch. 20 July 2023. Retrieved 14 October 2025.
- ↑ "Platform pricing". Whop Docs. Retrieved 14 October 2025.