Telus Digital (stylized TELUS Digital) is a Canadian business process outsourcing (BPO) and technology company and subsidiary of Telus Corporation. The company provides services in customer experience management, digital solutions, artificial intelligence (AI) and data, and trust, safety and security. [2]

TELUS Digital
FormerlyTelus International (2007–2024)
Company type
Subsidiary
Industry
  • Digital IT services Software services
  • Business Process Outsourcing
PredecessorAmbergris Solutions
Founded2005; 21 years ago (2005) in Edmonton, Alberta, Canada
HeadquartersVancouver, British Columbia, Canada
Number of locations
35+ countries of operation
Key people
Tobias Dengel (President)
Number of employees
+80,000[1]
ParentTelus Corporation
Websitewww.telusdigital.com

The company, then known as TELUS International, began trading on the Toronto Stock Exchange and New York Stock Exchange in February 2021 under the ticker symbol TIXT.[3] In 2025, TELUS acquired the remaining shares of TELUS Digital and took the company private. [4]

History

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Telus Digital office in Bulgaria
Telus Digital office in Bulgaria

TELUS Digital originated from TELUS Corporation’s investment in Ambergris Solutions, a Philippines-based Business process outsourcing (BPO) company, in 2005. Ambergris Solutions later became TELUS International.[5]

In 2008, the company acquired Transactel, adding operations in Guatemala and El Salvador.[6]

In 2012, TELUS International acquired a stake in CallPoint New Europe, which operated delivery centres in Bulgaria and Romania.[7][8]

In 2016, Baring Private Equity Asia acquired a 35% stake in TELUS International, with TELUS retaining a 65% interest.[9]

In 2017, TELUS International acquired Cork-based Voxpro, a business process outsourcing company, expanding its operations to Ireland. [10]

In 2018, TELUS International acquired a majority interest in Xavient Digital, a software and IT services company, expanding its operations in India.[11] In 2019, TELUS International acquired the remaining interest in Voxpro. [12]

In 2020, TELUS International acquired Competence Call Center, an Austria-based customer relationship management and outsourcing company with operations across Europe. [13][14] In late 2020, TELUS announced that TELUS International would acquire Lionbridge AI for US$935 million. Reuters reported that Lionbridge AI provided data labeling and annotation services used to develop artificial intelligence models. [15]

TELUS International became a publicly traded company in February 2021, listing on the Toronto and New York stock exchanges under the ticker TIXT.[16] In 2021 the company also acquired Playment, a Bengaluru-based data annotation company. [17]

In 2023, TELUS International acquired U.S.-based digital product consultancy WillowTree for approximately US$1.2 billion.[18][19]

In 2024, TELUS International announced leadership changes, including the retirement of CEO Jeff Puritt as president and chief executive officer and the appointment of Jason Macdonnell as acting chief executive officer. [20] The company rebranded from TELUS International to TELUS Digital later that year.[21]

In 2025, TELUS Digital acquired Gerent, a U.S.-based Salesforce consultancy firm.[22] Later that year, TELUS agreed to acquire the remaining shares of TELUS Digital that it did not already own in a US$539 million cash-and-stock transaction.[23] The transaction closed on October 31, 2025, making TELUS Digital wholly owned by TELUS Corporation.[24]

Services

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TELUS Digital’s enterprise services in customer experience management include outsourced customer support and digital experience operations, as well as consulting and transformation services related to customer experience and digital strategy.[25][26]

The company’s digital and technology services include digital product development capabilities, which were expanded through its acquisition of WillowTree.[27]

Its artificial intelligence and data services include data annotation, AI training data development, and analytics supporting machine learning systems.[28]

The company has also been associated with AI-driven customer experience solutions and integrations with cloud-based contact center technologies.[29]

TELUS Digital has participated in initiatives related to responsible artificial intelligence development, including adoption of Canada’s voluntary AI code of conduct.[30]

Analyst coverage has evaluated TELUS Digital in areas including customer experience services transformation, conversational commerce and industry-specific CX operations.[31][32]

Social responsibility

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TELUS Digital participates in volunteer and community investment initiatives as part of the broader social-impact activities of its parent company, TELUS, which was included in TIME and Statista's inaugural list of the World's Most Sustainable Companies in 2024.[33][34]

A significant component of these efforts is the TELUS Days of Giving program, a volunteer initiative involving employees, nonprofit and community organizations.[35] Coverage of the program across multiple regions has described activities such as education support, infrastructure development, environmental initiatives and charitable fundraising.[36][37]

In the Philippines, media coverage has documented the company’s participation in Brigada Eskwela initiatives, including school refurbishment projects and classroom construction to support public education systems.[38]

In Guatemala, reported initiatives have included the construction and expansion of schools and community health facilities, particularly in underserved areas such as Quetzaltenango. [39][40]

In Ireland, local reporting has highlighted fundraising efforts for local charities and volunteer-led community initiatives.[41][42] Reported projects have included the development of public green spaces, such as a community garden in Cork, and conservation-focused work at Fota Wildlife Park.[43]

2026 1 petabyte cybersecurity incident

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In March 2026, a notorious cyber crime group known as ShinyHunters claimed to several high-profile news agencies that they stole over 1 petabyte (PB) of data from Telus & Telus Digital. The group demanded a staggering $65 million dollar ransom in exchange for not leaking the company's data. The stolen data according to multiple prominent media outlets like Reuters and Bloomberg included ‌information ⁠related to more than two dozen companies that included personally identifiable information, call data and recordings (CDRs), FBI background check information, financial information, Salesforce data, and source code spanning multiple business divisions within the business services and telecommunications company. The stolen data also reportedly impacts Telus' telecommunication services; customers and call logs. [44][45][46]

See also

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References

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  1. "Investor Relations - Home | TELUS International".
  2. "TELUS Corp Company Profile". Reuters. Retrieved April 22, 2026.
  3. "Spinoff Telus International hits stock exchange in largest tech IPO in TSX history". CityNews Vancouver. The Canadian Press. February 3, 2021. Retrieved April 22, 2026.
  4. "Telus to buy remaining digital unit stake for $539 million". Reuters. September 2, 2025. Retrieved April 22, 2026.
  5. "2005 annual report financial review" (PDF). TELUS. 2006. Retrieved April 22, 2026.
  6. "Telus International Looks to Capitalize on Strong BPO Performance in Latin America". Nearshore Americas. August 15, 2012. Retrieved April 22, 2026.
  7. "TELUS Intl buys into Bulgarian-based CallPoint New Europe, EBRD cashes out". SeeNews. September 20, 2012. Retrieved April 22, 2026.
  8. "Telus International buys stake in CallPoint New Europe". Business Review. September 24, 2012. Retrieved April 22, 2026.
  9. "Telus Sells 35% Stake in Outsourcing Subsidiary to Baring Private Equity Asia". Nearshore Americas. May 6, 2016. Retrieved April 22, 2026.
  10. "Irish company Voxpro acquired by Telus for estimated €150m". The Irish Times. August 16, 2017. Retrieved April 22, 2026.
  11. "Telus International acquires IT company Xavient Information Systems". MobileSyrup. February 8, 2018. Retrieved April 22, 2026.
  12. "Telus buys rest of Voxpro as Dan Kiely steps down as CEO". The Irish Times. December 2, 2019. Retrieved April 22, 2026.
  13. "Telus International Snaps up European BPO Rival Competence Call Center". Nearshore Americas. December 9, 2019. Retrieved April 22, 2026.
  14. "TELUS Corporation Management's discussion and analysis". U.S. Securities and Exchange Commission. 2021. Retrieved April 22, 2026.
  15. "Canada's Telus to acquire Lionbridge AI in $935 mln deal". Reuters. November 6, 2020. Retrieved April 22, 2026.
  16. "Spinoff Telus International hits stock exchange in largest tech IPO in TSX history". CityNews Toronto. The Canadian Press. February 3, 2021. Retrieved April 22, 2026.
  17. "Indian Data Annotation Startup Playment Acquired By TELUS International". Inc42. July 6, 2021. Retrieved April 22, 2026.
  18. "Telus to acquire product development shop WillowTree for $1.2 billion USD". BetaKit. October 27, 2022. Retrieved April 22, 2026.
  19. "Telus International acquiring U.S.-based mobile app company for US$1-billion". The Globe and Mail. October 27, 2022. Retrieved April 22, 2026.
  20. "Telus contends with tough competition, Telus International challenges in Q2". St. Albert Gazette. The Canadian Press. August 2, 2024. Retrieved April 22, 2026.
  21. "Beyond the rebrand: TELUS Digital's next chapter". Fast Company. 2024. Retrieved April 22, 2026.
  22. "Telus Digital acquires Salesforce consultancy Gerent". Consulting.us. May 28, 2025. Retrieved April 22, 2026.
  23. "Telus to buy remaining digital unit stake for $539 million". Reuters. September 2, 2025. Retrieved April 22, 2026.
  24. "Telus completes Digital takeover". Mobile World Live. October 31, 2025. Retrieved April 22, 2026.
  25. "Customer experience BPO trends, predictions, and providers". CX Today. Retrieved April 10, 2026.
  26. "TELUS Corp Company Profile". Reuters. Retrieved April 9, 2026.
  27. "Telus to acquire product development shop WillowTree for $1.2 billion USD". BetaKit. Retrieved April 10, 2026.
  28. "The top five data labeling firms according to Everest Group". HPCwire. Retrieved April 10, 2026.
  29. "TELUS uses Amazon Connect to build GenAI-powered asynchronous messaging tool". CX Today. Retrieved April 10, 2026.
  30. "Even more organizations adopting Canada's voluntary code of conduct on artificial intelligence development". Government of Canada. Retrieved April 10, 2026.
  31. "TELUS Digital – CX Services Transformation". NelsonHall. Retrieved April 10, 2026.
  32. "TELUS Digital – Conversational Commerce". NelsonHall. Retrieved April 10, 2026.
  33. "World's Most Sustainable Companies of 2024". TIME. June 25, 2024. Retrieved April 21, 2026.
  34. "Beyond the rebrand: TELUS Digital's next chapter". Fast Company. 2024. Retrieved April 20, 2026.
  35. "Culture of giving back empowers employees". Inquirer Business. August 27, 2023. Retrieved April 20, 2026.
  36. "Tondo school gets boost for Brigada Eskwela". The Philippine Star. August 14, 2023. Retrieved April 20, 2026.
  37. "Voluntarios construyen sede de centro de Salud en seis horas en Xela". Prensa Libre. January 21, 2018. Retrieved April 20, 2026.
  38. "Tondo school gets boost for Brigada Eskwela". The Philippine Star. August 14, 2023. Retrieved April 20, 2026.
  39. "Voluntarios construyen sede de centro de Salud en seis horas en Xela". Prensa Libre. January 21, 2018. Retrieved April 20, 2026.
  40. "Voluntarios construyeron tres aulas en escuela que tiene superpoblación de estudiantes". Prensa Libre. March 15, 2020. Retrieved April 20, 2026.
  41. "Mahon call centre firm 'Telus' is to donate €50,000 to Irish charities". TheCork.ie. October 26, 2021. Retrieved April 20, 2026.
  42. "IT workers volunteer to help establish community garden in Mahon". EchoLive. October 24, 2023. Retrieved April 20, 2026.
  43. "Team members from TELUS International create new garden space at Fota Wildlife Park". Irish Independent. July 22, 2024. Retrieved April 20, 2026.
  44. Abrams, Lawrence. "Telus Digital confirms breach after hacker claims 1 petabyte data theft". BleepingComputer. Retrieved 2026-04-04.
  45. Murphy, Margi (March 12, 2026). "Canadian Telecom Telus Says It's Investigating Cyber Breach". Bloomberg.
  46. Vicens, AJ (March 12, 2026). "Telus says it is investigating hack of its systems". Reuters.
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