ETV+

ETV+
Country	Estonia
Broadcast area	Estonia
Headquarters	Tallinn, Estonia
Programming
Languages	Russian; Estonian
Picture format	Standard definition/1080i
Ownership
Owner	ERR
Sister channels	ETV; ETV2
History
Launched	September 28, 2015; 10 years ago
Links
Website	jupiterpluss.err.ee/etvpluss

ETV+ is a Russian language free-to-air television channel operated by the Estonian Public Broadcasting. It was launched on 28 September 2015. The channel is aimed at Estonia's Russian-speaking minority airing both news and entertainment shows.^[1] The channel's budget in 2015 was 2.53 million euros.^[2]

History

The ETV+ name was chosen out of 360 submissions in a competition to find a name for the new channel. According to ETV+ chief Darja Saar, the plus part of the name stems from the Russian words: 'п - популярное', 'лю - любимое' and 'с - своё' meaning 'popular', 'beloved' and 'ours' which together spell plus".^[3]

From 2015 to 2018, Darja Saar was the chief editor of the channel.^[4] From 2019, the editor-in-chief is Ekaterina Taklaja.^[5]

Ratings

In 2018, the channel was in penultimate place among the Russian-language networks available in Estonia, above STS, with an estimated ratings share of 1%.^[6] By May 2022 the channel's total audience share in Estonia had risen to 3.1 percent, following Russia's invasion of Ukraine.^[7]