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Submission declined on 21 May 2026 by Minna Sora no Shita (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Minna Sora no Shita 2 days ago.
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Company type | Private |
|---|---|
| Industry | Digital health Mental health Spiritual wellness |
| Founded | 2021 |
| Founders | Tarun Katial Aparna Acharekar |
| Headquarters | Singapore |
Area served | India, Canada, United States, United Kingdom, UAE |
Key people | Tarun Katial (Founder & CEO) Aparna Acharekar (Co-founder) Zeebee Siwiec (Chief Technology Officer) |
| Products | Emotional wellness platform |
Number of employees | 157 (2026) |
| Parent | Eve World Platform Pte. Ltd. |
| Website | coto |
coto is a digital emotional wellness platform offering 24/7 live consultations across mental health, relationships, astrology, tarot, and holistic wellness. Headquartered in Singapore, the platform operates primarily in India and has expanded to Canada, the United States, the United Kingdom, and the UAE. It is operated by Eve World Platform Pte. Ltd.
History
editcoto was founded in 2021 by Tarun Katial and Aparna Acharekar, initially as a women-first social community platform built on Web3 principles, under the parent entity Eve World.[1] The platform pivoted to expert-led emotional wellness consultations, with monetisation launching in July 2024.[2]
In December 2025, coto announced its expansion into Canada, citing growing demand from South Asian diaspora communities, particularly the Sikh community, seeking culturally familiar emotional support.[3]
Founders
editTarun Katial
editAparna Acharekar
editAparna Acharekar is a co-founder of coto. She previously worked at ZEE5 and has over 20 years of experience in the media and entertainment industry.[1][4] She has described coto's moderation system as central to its safety model: accounts reported by experts for crossing boundaries are immediately suspended, and validated complaints result in permanent IP blocks.[5]
Zeebee Siwiec
editZeebee Siwiec has served as Chief Technology Officer of coto since July 2022. Prior to joining coto, Siwiec held multiple senior roles at ORM between 2012 and 2022, including Head of Technology & Innovation, Head of Engineering, and Head of Nearshore Development.
Platform
editcoto offers consultations via text, audio, and video across more than ten wellness modalities, including mental health therapy, relationship coaching, astrology, tarot, Reiki, chakra healing, and meditation.[3] Sessions are available 24 hours a day, seven days a week. The platform uses AI-powered matching to connect users with consultants.[2] The platform operates a structured subscription model, offering fixed-duration sessions of 20, 30, or 40 minutes designed to build personalised healing pathways rather than incentivise longer calls. Users are offered an unquestioned refund on their first three consultations if unsatisfied.[6]
Tarot reading, astrology, and relationship coaching are among the most used services on the platform.[7] The platform has reported a significant rise in younger users turning to astrology, tarot, and holistic wellness for emotional regulation and self-discovery rather than solely for answers to specific questions.[8]
coto uses artificial intelligence and large language models across its operations, including AI-driven expert matching, user journey personalisation, and back-office automation.[7]
Joy Bot
editIn 2026, coto launched Joy Bot, described as India's first belief-adaptive AI companion for emotional wellness.[9][10][11][12] Built on over three million minutes of recorded human conversations across tarot, astrology, energy healing, therapy, and meditation, Joy Bot is designed to personalise responses based on individual belief systems rather than a single interpretive framework.[13][14]
Unlike conventional AI chatbots, Joy Bot operates as a structured clarity system, delivering insights through a card-based format and avoiding open-ended advisory conversations. It supports over 20 billion possible configurations based on user belief systems and emotional context.[15][16][17] It is underpinned by a 30-guardrail safety system and supports seamless handoff to human experts when required.[9][18] The platform has described its approach as prioritising safety and emotional containment over engagement metrics.[19][20]
Traction
editSince the launch of monetisation in July 2024, coto has facilitated over two million minutes of consultations across India, the US, UK, Canada, and the UAE.[3] The company reported a 40 per cent sustained month-on-month growth following the launch of its brand content initiative, with 70 per cent of subscribers remaining engaged across a full year.[7]
Funding
editcoto raised seed funding from Jungle Ventures, with Livemint reporting the total at over $7 million, with additional backing from Polygon and angel investors.[4] A subsequent Series A round brought total funding to $8.24M according to PitchBook.[21] Additional investors include Onnivation.
References
edit- 1 2 3 4 "Tarun Katial raises funds from Jungle Ventures for women-centric platform Eve World". The Economic Times. October 29, 2021. Retrieved 2026-05-21.
- 1 2 "Women focused coto app launches live consultations with AI powered matching". Business Today. August 8, 2024. Retrieved 2026-05-20.
- 1 2 3 "coto, India's Leading Emotional-Wellness Platform, Brings 24/7 Expert-Led Support to Canada". CanadianSME Small Business Magazine. December 20, 2025. Retrieved 2026-05-01.
- 1 2 "Women find a platform in coto". Mint. March 24, 2023. Retrieved 2026-05-21.
- ↑ "International Women's Day 2026: Meet 12 women in Mumbai who are changing things in the city". Mid-Day. March 8, 2026. Retrieved 2026-05-20.
- ↑ "Tarun Katial Promotes Emotional Wellness, Says It's As Fundamental As Physical Fitness". Variety India. January 21, 2026. Retrieved 2026-05-20.
- 1 2 3 "Coto launches holistic wellness platform blending ancient wisdom with modern emotional support". MediaBrief. September 30, 2025. Retrieved 2026-05-01.
- ↑ "Why Gen Z is turning to spiritual tech for micro-healing-platforms". The Times of India. June 27, 2025. Retrieved 2026-05-20.
- 1 2 "Joy Bot by Coto debuts as India's first belief-adaptive AI companion for emotional wellness". MediaNews4U. April 13, 2026. Retrieved 2026-05-01.
- ↑ "Coto launches 'Joy Bot', an AI emotional wellness companion". MediaBrief. April 2026. Retrieved 2026-05-01.
- ↑ "Coto launches Joy Bot: India's first belief-adaptive AI companion for emotional wellness". Daily Pioneer. April 2026. Retrieved 2026-05-01.
- ↑ "Coto launches Joy Bot: India's first belief-adaptive AI companion for emotional wellness". Daily Tribune. April 2026. Retrieved 2026-05-01.
- ↑ "Coto Unveils Joy Bot: AI Companion Built on 3 Million Minutes of Human Conversations". India Saga. April 14, 2026. Retrieved 2026-05-01.
- ↑ "Coto launches Joy Bot: India's first belief-adaptive AI companion for emotional wellness". Herald Post. April 2026. Retrieved 2026-05-01.
- ↑ "Joy Bot by coto redefines AI in emotional wellness with 20 billion configurations". The Cover Magazine. April 2026. Retrieved 2026-05-01.
- ↑ "Joy Bot by coto redefines AI in emotional wellness with 20 billion configurations". Mumbai Times. April 2026. Retrieved 2026-05-01.
- ↑ "Joy Bot by coto redefines AI in emotional wellness with 20 billion configurations". The Asian Talks. April 2026. Retrieved 2026-05-01.
- ↑ "Joy Bot by coto redefines AI in emotional wellness with 20 billion configurations". Startup Bytes. April 2026. Retrieved 2026-05-01.
- ↑ "Joy Bot by coto redefines AI in emotional wellness with 20 billion configurations". CEO Times. April 2026. Retrieved 2026-05-01.
- ↑ "Joy Bot by coto redefines AI in emotional wellness with 20 billion configurations". Global Entrepreneurs. April 2026. Retrieved 2026-05-01.
- ↑ "coto – Company Profile". PitchBook. Retrieved 2026-05-20.
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