Abstract
Why did a light-hearted experiment attract so much attention from the media? The episode is an interesting lesson for those wanting to explain science to the wider public — equations do not always scare people away.
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References
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Fisher, L. Physics takes the biscuit. Nature 397, 469 (1999). https://doi.org/10.1038/17203
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DOI: https://doi.org/10.1038/17203
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