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No Credit Cost

This endpoint doesn't consume Apollo credits. Learn more about API pricing and credits.

Sequences are outreach campaigns that sales teams use to reach out to contacts over a planned period of time.

Use the Create a Sequence endpoint to create a new sequence in your team's Apollo account, including its steps and email templates.

To create a sequence with steps, add the emailer_steps array to the request body. Each email step (auto_email, manual_email) can include one or more emailer_touches (email variants); adding more than one touch to a step creates an A/B test, which requires a plan with A/B testing access.

To activate the sequence immediately after creation, set active to true. Email touches only send if their status is approved, and a touch can only be approved if its template has a non-empty body.

This endpoint requires a master API key. If you call the endpoint without a master key, you receive a 403 response. Check out Create an API Key to learn how to create a master key.