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sonnia okoye
sonnia okoye

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I Started in Research, Became a Business Owner, and Now I Build Digital Solutions That Solve Real Problems

"Sometimes, the best builders aren’t the ones who started with code but they're the ones who started with people."

When I studied economics at the University of Jos Nigeria, I had no idea that one day I’d be leading product research, building internal systems, or launching digital platforms in the UK. What I did know, even then, was that I cared about people, data, and impact.

My first step into the world of work was as a research assistant for a health focused NGO in Nigeria. I helped design surveys, analyse data, and translate community stories into strategic reports. That was the first time I understood the power of structured thinking how the right question could lead to meaningful change.

From Research to Building a Brand

After that, I stepped into something bigger entrepreneurship. I launched Glitzential, a beauty and fashion start-up, where I handled everything from customer onboarding to project implementation.

What people didn’t see was the digital layer:

I was creating internal systems, managing CRM data manually, and customising processes to improve customer experience. I wasn’t just running a business I was engineering one in real time.
That experience became my foundation. Because when you’ve built with limited tools, you develop an instinct for solutions.

🛠️From Support to Strategy
Over time, I evolved.
I led digital projects at Ozenas Media Tech, launching e-learning and streaming platforms for creative professionals in Nigeria. I moved from coordinator to product innovation lead, overseeing UI, user research, and cross-functional teams.
I then relocated to the UK, earned an MSc in International Business and Data Analytics and began working with UK and remote companies across retail, health, and SaaS industries.
in the UK, I’ve worked as a:

  • Project Manager
  • Business Analyst
  • Start-up Coordinator
  • Digital Strategist

At every stage, I stayed close to the user, the data, and the business goal.

🔍 What I Build Now

Today, I’m focused on:

  • Automating processes that cost teams time
  • Analysing customer journeys for smarter marketing
  • Designing systems that scale without breaking
  • Empowering support teams with internal tools
  • Creating bridges between technical teams and business outcomes

I’ve come a long way from being the one who just “makes it work.” Now, I’m the one who makes it better.
💬 Why I’m Writing This
This isn’t just an origin story.

It’s a public declaration that "talent exists beyond traditional borders". That people who started in support, research, or admin like I did deserve a seat at the table of innovation.

🧠 Final Thoughts
I’ve worked across industries, countries, and platforms. But the mission remains the same:

Make systems that work better for people.
That’s what I plan to keep doing in public with purpose.
🤝 Let’s Connect
If you:

  • Are transitioning from support to strategy
  • Need a PM who understands both data and delivery
  • Or want to collaborate on smart, human-first digital projects

Follow, comment, or reach out. I’d love to hear your story too.

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