How We Automated Tire E-Commerce: WooCommerce + API + SEO = 🛞

Managing thousands of tire listings manually? Forget it.

At PadangosTAU.lt, we sell winter, summer, RFT and commercial tires for cars, SUVs and vans. But tires are a unique e-commerce product: hundreds of sizes, speed/load indexes, seasonal specs, and frequent stock changes.

To scale the business, we had to automate everything. Here's how we did it 👇
🧩 Problem

Manually uploading 5000+ tire SKUs was impossible

Prices, availability, EANs changed daily

SEO descriptions and specs were needed per product

Different warehouse APIs used various formats

🔧 The Stack

✅ WooCommerce – lightweight, flexible
✅ Custom WP Plugin – connects to supplier API, maps fields, syncs daily
✅ Automated SEO Generator – creates meta + long-form descriptions using specs
✅ XML Feed Exporter – for Pigu.lt, Varle.lt and other marketplaces
✅ Realtime diagnostics + cron logs in WP admin
🚀 Results

~10,000 products live & syncing automatically

SEO traffic doubled in 3 months

Stock + pricing always up to date

Reduced workload by 90%

🛞 Sample use case: Winter Tires

Example product:
👉 Winter tires 205/55R16

The description, specs, and EAN are fully auto-generated and updated from the API. Our system also identifies whether the tire is M+S, 3PMSF, RFT, etc.

If you're in e-commerce and deal with large product catalogs + changing supplier data, invest in automation early. The ROI is massive.

Let me know if you want to see some plugin code or API mapping examples – happy to share 👇