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Mehul Lakhanpal
Mehul Lakhanpal

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What are tracking pixels and how do they work?

📊 What is a Tracking Pixel?

A tracking pixel is a tiny HTML code snippet that loads when someone visits a website or opens an email.

It helps marketers:

✅ Track user behavior

✅ Measure conversions

✅ Analyze campaign performance

✅ Enable retargeting

Used in web analytics, email marketing, and online ads — it's a powerful tool for data-driven growth.

🔗 Learn more: ryte.com/wiki/Tracking_Pixel

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