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Izabella Albuquerque
Izabella Albuquerque

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What is Generative AI (and why it's changing everything)

You've probably heard of generative AI, and maybe you're even using it daily without realizing it. But what exactly is it? How does it work? And why is everyone talking about it?

In this post, I’ll explain what generative AI is in a clear and approachable way.

1. What is generative AI?

Generative AI is a type of artificial intelligence that can create new content. Unlike traditional AI, which mainly classifies or analyzes data, generative models are capable of producing text, images, code, music, video, even voices, all from scratch.

The word "generative" comes from this ability to generate original content based on what it has learned.

2. How does it learn?

Generative AI is trained using a special type of model called a generative model, which learns patterns from massive datasets.

For example, a text-generating model is trained on billions of words from books, websites, articles, and more. It learns how words go together, how sentences are structured, and how different writing styles work.

It doesn't memorize data. Instead, it understands patterns and uses that to create new outputs.

3. Real-world examples

Some well-known generative AI tools include:

  • ChatGPT: writes, summarizes, translates, explains
  • DALL·E / Midjourney: generate images from text prompts
  • GitHub Copilot: helps developers write code
  • Suno AI / Udio: generate original music from simple prompts

It feels like magic, but it's built on math and models.

4. What powers it?

Most of today’s generative AI uses deep neural networks, especially a model architecture called transformers. Tools like ChatGPT rely on these.

These models understand context and make predictions. For example, given the beginning of a sentence, the model predicts the next word based on patterns it learned during training.

With enough data and computing power, this turns into text (or other content) that often feels human-written.

5. Is it just copying?

A common question. The answer is no.

While the AI learns from existing data, the content it generates is new, based on combinations and patterns it has learned.

Think of it like someone who’s read a million books and now writes their own. The style and knowledge are influenced by what they’ve seen, but the work is original.

Of course, originality varies. And there are challenges like bias in training data or misinformation. These are being actively studied and improved.

6. Why does this matter?

Because generative AI is already changing the way we work and create.

  • In education: it helps with summarization, explanations, and tutoring support
  • At work: it automates repetitive tasks, generates content, and supports brainstorming
  • In development: it assists with code generation, documentation, and debugging
  • In creative fields: it's opening new possibilities for artists, designers, and musicians

And this is just the beginning. Some companies are already building full chatbots, design prototypes, or even experimental films using generative AI.

7. So what does it mean for us?

If you work with data, tech, content, or design, or want to, learning about generative AI is going to be key. Not just how to use it, but how to understand it, apply it responsibly, and know when not to use it.

The good news is: you don’t need to be a math expert to start. There are tons of beginner-friendly resources out there. The most important thing is to stay curious and keep learning.


If you found this post helpful, leave a ❤️, save it, and follow me on GitHub for more tech content and resources. If you have any questions or want to share your thoughts on generative AI, drop a comment below!

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