For blockchain projects, being listed on a major exchange is an important milestone—but not the final goal. The real challenge begins after the listing announcement fades. Sustained traction depends on what the exchange offers next.
Here’s how key platforms handle post-listing support:
Gate.io
Focuses on exposure. Offers announcements and custom activity campaigns, but support is short-term.
OKX
Acts as a partner. Launches coordinated marketing and works with teams directly for continued visibility.
MEXC
Pushes PR and narrative building. Provides strong market positioning but airdrops may impact token liquidity.
WhiteBIT
Delivers full-scale engagement:
— AMAs
— Learn & Earn programs
— Trading competitions
— KOL partnerships
Emphasizes community building and long-term support.
Bybit
Runs structured promotions like “Token Splash” and announcements. More campaign-driven than lifecycle-oriented.
KOL Strategy
Gate.io, OKX, Bybit, and MEXC work with Asian influencers. WhiteBIT focuses on European markets—critical for regional targeting.
A listing offers visibility. Post-listing support builds momentum. Projects must align with platforms that match their growth strategy and community needs.
Read ful article: https://dev.to/tyler_mcknight_web3/from-hype-to-holding-power-what-exchanges-really-do-post-listing-33mi
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