HUGO BOSS

Discover a fragrance that dares to go beyond — go next-level with BOSS Bottled Beyond.     Brand ambassadors Bradley Cooper, Maluma, and Vinicius Junior join forces to celebrate the spirit of brotherhood and mutual inspiration — embodying the ethos of the BOSS RECOGNIZE BOSS campaign, where BOSS men get inspired and inspire others.    The bold scent is crafted with a groundbreaking dual-pole structure of ginger and leather, that resonates from start to finish — a seamless blend of innovation and performance.       Explore BOSS Bottled Beyond now: on.hugoboss.com/BBB     #BeYourOwnBOSS #BOSSRecognizeBOSS   

In Fall/Winter 2025, BOSS invites you to take bold steps forward with the empowering new campaign, “Be the Next.”     Celebrating ambition, individuality, and the courage to push boundaries, the campaign showcases trailblazers who inspire others to redefine success by carving their own paths.       Leading the way are English actor Aaron Pierre, Indian actor and dancer Ishaan Khatter, K-pop superstar S.COUPS, tennis sensation Taylor Fritz, and fashion’s rising star Amelia Gray — talents who embody what it means to #BeYourOwnBOSS.       Explore the new collection and learn more about the campaign here: on.hugoboss.com/BFW25

HUGO BOSS delivered solid results in the second quarter of 2025. We confirm our sales and earnings outlook for the year, despite ongoing macroeconomic challenges and subdued global consumer sentiment.    The successful execution of key brand and product initiatives — including the launch of the first Beckham x BOSS collection — continued to drive top-line momentum. At the same time, building on four consecutive quarters of strict cost discipline, we realized further operational efficiency gains. As a result, our operating profit (EBIT) improved in the second quarter of 2025.     Key developments from the second quarter include:   ◾ Group sales increased by 1% currency-adjusted to EUR 1,002 million    ◾ Growth in digital (+7%) and brick-and-mortar wholesale (+3%); slight momentum improvement in brick-and-mortar retail (Q2: -1%; Q1: -4%)     ◾ Gross margin remains on prior-year level at 62.9%  ◾ EBIT increased 15% to EUR 81 million, supported by further efficiency gains, resulting in an EBIT margin of 8.1% in Q2     Further details are available in the press release on our group site: on.hugoboss.com/Q2/25

We are thrilled to celebrate the second anniversary of the HUGO BOSS Digital Campus, our joint venture with Metyis! As a key milestone in our journey to becoming the leading premium tech-driven fashion platform worldwide, the Digital Campus has grown into a dynamic hub of innovation and collaboration since its opening in June 2023. With cross-functional teams working seamlessly across Porto and Metzingen, the campus drives smarter decisions and shapes the future of eCommerce and digital transformation at HUGO BOSS. Meet some of our colleagues and check out the campus in our video. A huge thank you to our talented and hardworking Digital Campus colleagues for their dedication and incredible contributions to this journey of success! Learn more about how the Digital Campus has evolved over the last two years: on.hugoboss.com/DC2- #HBDigitalCampus

It’s not summer without Pride! This year, HUGO BOSS celebrated two incredible Pride events. 🌈 We started at Madrid Pride, Europe’s largest LGBTQ+ celebration. Our HUGO BOSS bus joined the dazzling parade on July 5 — one of 10 participants in the exclusive group of company floats — traveling through the heart of the city with 45 of our amazing colleagues on board to share our message: "Trust your own way. Love your own way." Just weeks later, on July 26, we brought the energy back to Stuttgart for the Christopher Street Day Parade. With over 80 colleagues on the street and alongside our #CSD truck, and a flash mob by our Cultural Dance Crew, we joined 170 groups under the powerful motto, "Never silent again! Loud for freedom, strong for diversity." These celebrations are a testament to our unwavering commitment to fostering a diverse and inclusive workplace where everyone can live and love authentically — let’s continue to celebrate diversity together! Follow HUGO BOSS to see how we empower people to embrace their individuality every day.    #insideHUGOBOSS #CSDStuttgart #MadridOrgullo2025

An unforgettable night under the summer sky ✨       Last week, we took over the rooftop at our Metzingen campus for a dazzling Denim and Diamonds-themed summer party. With glittering decor and stylish denim looks — a perfect moment for our employees to showcase our BOSS and HUGO denim collections — the evening truly shined.       Delicious food, refreshing drinks, and great music set the vibe for a fantastic sunset celebration together with our colleagues from Metzingen, Filderstadt, and Wendlingen. The HUGO BOSS house rock band and a talented DJ line-up kept everyone dancing late into the evening.       A big thank you to our amazing events team for creating yet another sparkling night to remember. Here’s to more special moments together! #insideHUGOBOSS   

Following our first-ever HUGO employee activation, we are thrilled to unveil the next chapter: the new Visa Cash App RB F1 Team race car livery, and a HUGO x RB capsule collection.     Created in collaboration with the UK’s most in-demand young painter, Slawn, the bold new VCARB livery was revealed at Flannels X in London. Featuring Slawn’s signature spray-painted style, the design redefines F1™ aesthetics ahead of the FORMULA 1™ QATAR AIRWAYS BRITISH GRAND PRIX™. Guests at the event enjoyed live customizations by the artist, and had the chance to meet VCARB drivers Isack Hadjar and Liam Lawson.     This collaboration also introduces the HUGO x RB capsule collection — a limited-edition range designed with Slawn, which blends heritage tailoring with street art, taking racing off the track and into the cultural spotlight. Discover more about this exciting collaboration: on.hugoboss.com/VCARB 

Today, we’re kicking off our first-ever HUGO F1 employee activation — built around the bold narrative “What Drives You.” 🏁     This campaign celebrates the passion, creativity, and individuality that power our teams every day. Take a look at some of the inspiring moments captured by our colleagues, showcasing the energy and determination that define HUGO.   What drives you? Share your story in the comments and explore more under the hashtags #insideHUGOBOSS and #HUGOYourWay. 

We are excited to announce the BOSS AWARD for Outstanding Achievement, created in partnership with Art Basel.    Honoring work that pairs global visibility with purpose-driven vision, the USD 100,000 prize empowers artists to amplify voices beyond their own — one half supports a cause of their choosing, and the other half funds a new project co-developed with BOSS.      Building on the HUGO BOSS Group’s 30-year legacy of art sponsorship, this award represents the next step in our commitment to supporting creativity and cultural innovation. As we continue to champion bold ideas and cultural impact, the BOSS AWARD reflects our dedication to shaping the future of art.      Learn more about the BOSS AWARD on our groupsite: on.hugoboss.com/BA25 

We’re thrilled to introduce BOSS Bottled Beyond, a bold new fragrance that redefines boundaries. A groundbreaking duality, the first premium ginger-leather Eau de Parfum blends electrifying ginger and sensual leather, crafted with cutting-edge technology for long-lasting performance. Encased in a striking black-to-smoky-gray gradient bottle with a leather-touch trim, BOSS Bottled Beyond is a true symbol of ambition. This spirit of innovation is matched by the spirit of brotherhood, embodied by our global ambassadors: Bradley Cooper, Maluma, and Vinicius Junior. Together, the three faces of the new fragrance represent the values of connection, inspiration, and modern masculinity that define the BOSS man. Discover the world of BOSS Bottled Beyond with our new ambassadors in the video. #BeYourOwnBOSS #BOSSRecognizeBOSS