2025 TWP Report Cover Roku Kyoto LXR Hotels & Resorts Japan

Travel with Purpose

Travel with Purpose is good for our people, hotels, communities, and guests – and it’s good for our business.

It is how we are realizing our founding purpose to fill the earth with the light and warmth of hospitality, driving positive impact, delivering lasting value, and inspiring our guests to travel with purpose.

ROKU KYOTO, LXR Hotels & Resorts, Japan

Travel with Purpose

Travel with Purpose is good for our people, hotels, communities, and guests – and it’s good for our business.

It is how we are realizing our founding purpose to fill the earth with the light and warmth of hospitality, driving positive impact, delivering lasting value, and inspiring our guests to travel with purpose.

Delivering Meaningful Guest Experiences

Our People

Building opportunity for all

Our Hotels

Creating sustainable stays

Our Communities

Strengthening where we live, work and stay

Responsible Business

Operating with accountability, integrity and transparency

Waldorf Astoria, New York

A message from our CEO

“Conrad Hilton believed hospitality could change the world, and that idea still shapes who we are today. It unites more than 500,000 of us around the world in the simple belief that meaningful change starts with how we show up for each person we serve. Our Travel with Purpose program is how we bring that belief to life, and it’s central to every aspect of our business.”

Conrad Hilton believed hospitality could change the world, and that idea still shapes who we are today. It unites more than 500,000 of us around the world in the simple belief that meaningful change starts with how we show up for each person we serve.

Our Travel with Purpose program is how we bring that belief to life, and it’s central to every aspect of our business. Conrad Hilton believed hospitality could change the world, and that idea still shapes who we are today. It unites more than 500,000 of us around the world in the simple belief that meaningful change starts with how we show up for each person we serve.

Our Travel with Purpose program is how we bring that belief to life, and it’s central to every aspect of our business. When we invest in our people, operate responsibly and strengthen the communities where we do business, we become an engine of opportunity across the 143 countries and territories where we operate.

Our People–building opportunities for all

Our people and our culture are at the center of our business strategy. In my 18 years at Hilton, nothing makes me prouder than the way we’ve transformed our culture into the best in the world.

In 2025, Hilton was named the #1 World’s Best Workplace for the second time in three years, reinforcing the belief that being a great place to work ultimately makes Hilton the best place to stay. We were also recognized as a Great Place to Work in 67 countries with #1 rankings in 18, and named the top hospitality employer across Asia, Europe and Latin America.

This year, we continued investing in Hilton University and launched our redesigned mobile-first learning platform globally. We also introduced our first-ever centralized, no-cost language learning program, offering unlimited access to six languages, on-demand group classes, AI-powered role-play, and optional one-to-one instruction.

Our Hotels–creating sustainable stays

In 2025, we made meaningful progress toward creating more sustainable stays. We became the first hospitality company to join the U.S. Food Waste Pact and continued to exceed our goal of reducing waste by 50% across our hotels through stronger recycling, adoption of AI-informed food waste management platforms, and food-waste donation efforts.

One of our most successful food-waste reduction programs is Green Ramadan. We expanded the program to 45 hotels across 14 countries in the Middle East, South Asia and Africa, eliminating 2.6 tons of food waste and earning recognition as the World’s Leading Sustainable Partnership with our partner, Winnow. Additionally, we continued giving our owners the practical tools they need to keep driving progress, from Water and Energy Efficiency Playbooks to technology partnerships, and design standards that build efficiency in from the start. I’m grateful to our owner community for their continued partnership in these efforts.

Our Communities–strengthening where we live, work and stay

Every time we open our doors to guests, we’re also opening our doors to the communities where we operate—a responsibility we’re proud to carry as we help strengthen the places where we live, work, and stay.

Through the Hilton Global Foundation, we awarded grants to organizations tackling urgent challenges across workforce development, sustainability and community resilience. During Travel with Purpose Week, about 2,000 hotels, along with all of our corporate offices, came together to support more than 132,000 community members and divert over 206,000 pounds of waste. These efforts contributed to more than 1.8 million volunteer hours logged by Hilton Team Members globally in 2025. That spirit of service is foundational to our hospitality and, in the U.S., we were honored with Keep America Beautiful’s Power of Beauty Award recognizing our Team Members’ efforts.

This year, I’m especially proud of our collaboration across the industry to build and deploy an updated human trafficking prevention training, made available free of charge to independent hotel owners, operators and brands. This effort builds on Hilton’s long-standing commitment to addressing human trafficking and represents a unified step forward in strengthening prevention efforts.

Looking ahead

Travel with Purpose isn’t a program we run alongside our business. It’s central to our strategy and how we bring our founding vision to life—filling the earth with the light and warmth of hospitality while creating opportunities for our Team Members, guests, owners, communities and shareholders. Thank you for being part of this journey.

Christopher J. Nassetta
President and Chief Executive Officer

Travel with Purpose Leadership

Through our Travel with Purpose strategy, Hilton has consistently demonstrated strong leadership in advancing environmental and community impact. In pursuit of our Travel with Purpose 2030 Goals, set in 2018, we have expanded the reach of our impact, pioneered innovative solutions, and championed responsible travel for our communities, owners, Team Members and guests.

Set Travel with Purpose with 2030 Goals


First major hospitality company to set science-based targets for greenhouse gas emissions reduction, validated by the Science Based Targets initiative (SBTi).

Launched Hilton Global Foundation to support the advancement of Travel with Purpose and expand our community impact.


Celebrated 10 years of LightStay our proprietary data management platform to track energy, water, waste and carbon across hotels and corporate offices.

Completed a materiality assessment to identify the environmental and community issues most relevant to our business, informing program priorities and aligning with international standards and frameworks.


Donated up to 1M rooms through a partnership with American Express to donate rooms to frontline medical professionals during the COVID-19 crisis.

Completed our Disaster Response Playbook enabling us to more efficiently and effectively support response to disasters in our communities.


Launched sustainable travel documentary series called “Extending Our Stay,” a six-part docuseries on sustainable travel that profiles people around the world driving change, hotels making a difference and tangible ways consumers and travelers can make small changes that add up to big impact.


Extending Our Stay | Stories From Hilton

Launched global LED lighting program to accelerate hotel transition to energy-efficient LED lighting that cuts utility costs and extends equipment life.


Introduced the Roadmap to Emissions Intensity Reduction to robust action plan, developed in consultation with global sustainability leader Schneider Electric, project our areas of emissions reduction based on our development pipeline, projected costs and efficiency.


Partnered with Go Hilton Hilton’s Team Member travel program benefit, to enact $1 fee program to support the Hilton Global Foundation and the Team Member Assistance Fund, allowing Hilton to support 2x the number of Team Members through the program.

CompleteAchieved 2030 waste reduction goal


Launched Meet with Purpose checklist to provide tools and suggestions tools for customers to host more sustainable meetings and events.


First hospitality company to be named #1 World’s Best Workplace


Co-founded the Hospitality Alliance for Responsible Procurement (HARP) which engages EcoVadis-rated suppliers in decarbonization e-learning plans advance carbon reductions in the supply chain.

Transitioned to full-size bath amenities cutting annual single-use plastics by nearly 3.7M pounds in the first year, with growing savings every year since.


Achieved 10 years of certification to ISO standards

  • ISO 14001 Environmental
  • ISO 50001 Energy
  • ISO 9001 Quality

Expanded our turnkey solutions by adding a Water Efficiency Playbook to our suite of sustainability-focused turnkey programs to increase hotel efficiency and cut costs for our owners.

CompleteAchieved our 300+ Action Grant goal


Hilton Team Members logged 1.8M+ volunteer hours a milestone which reflects years of positive impact and takes Hilton nearly halfway to our 2030 volunteer goal.


Led development of updated survivor-informed human trafficking prevention training


Named #1 World’s Best Workplace for the second time


First hospitality company to sign the U.S. Food Waste Pact a national voluntary agreement focused on reducing food waste in the U.S., co-led by nonprofits ReFED and World Wildfire Fund (WWF).

FAQs

Travel with Purpose is Hilton’s global strategy to drive positive impact and deliver lasting value to the people, hotels and communities where we all live, work and stay. Guided by our 2030 Travel with Purpose Goals, it aims to unlocking doors of opportunity for people, creating more sustainable stays in hotels that guests can feel good about and building the resilience of communities while operating responsibly.

Travel with Purpose brings Conrad Hilton’s founding vision to life by helping hotels operate responsibly, support communities, and create opportunity across the 143 countries and territories where Hilton operates.

  • Our People: career growth, learning, and workforce opportunities 
  • Our Hotels: sustainability programs to reduce emissions, waste, and water use 
  • Our Communities: volunteerism, grants, and local partnerships 
  • Responsible Business: strong governance and reporting, human rights, and empowering Hilton’s customers to host sustainable meetings and events. 

These pillars guide Hilton’s approach to delivering impact globally. 

Videos

Travel with Purpose: Our People, Hotels & Communities

Extending our Stay – Hilton’s sustainable travel documentary series